SMO Analyst

2 weeks ago


Kattupakkam Chennai Tamil Nadu, India Rosun Natural Products Full time ₹ 20,000 - ₹ 30,000 per year

About Us: Rosun Groups Pvt Ltd Rosun Groups Pvt. Ltd. is a scrupulous bioceutical and coconut products manufacturing and exporting company that is deeply associated with the largest facilities in various locations in India. We are one of the largest producers of coconut products in the Asia region. We specialize in virgin coconut oil, coconut milk powder, palm sugar, and other coconut products and tropical fruit purees, juice concentrates, IQF fruits and vegetables, spray-dried juice powder and freeze-dried juice powder, and dehydrated fruits and vegetables for global markets.

Role Overview

We're looking for a creative and analytics-driven SMO Analyst to amplify our brand presence across social media platforms. This role is pivotal in driving engagement, nurturing communities, and aligning social media strategies with broader brand goals rooted in cultural storytelling and global scalability.

Key Responsibilities

  • Develop and execute platform-specific social media strategies (Instagram, Facebook, LinkedIn, YouTube, etc.)
  • Create, schedule, and manage engaging content tailored to each platform's audience and algorithm
  • Monitor social media trends, hashtags, and competitor activity to inform content direction
  • Engage with followers, respond to comments/messages, and foster community interaction
  • Collaborate with design and content teams to produce visually compelling and brand-aligned creatives
  • Track and analyze performance metrics (reach, engagement, CTR, conversions) using tools like Meta Insights, Google Analytics, and Hootsuite
  • Optimize posting schedules, formats, and messaging for maximum visibility and interaction
  • Support influencer outreach and UGC campaigns to expand brand reach
  • Ensure brand tone, cultural authenticity, and compliance across all social touchpoints
  • Provide monthly performance reports with actionable insights and recommendations

Required Skills & Qualifications

  • 2+ years of experience in social media management or SMO
  • Strong grasp of platform algorithms, engagement tactics, and content optimization
  • Proficiency in tools like Canva, Buffer, Meta Business Suite, and Google Analytics
  • Excellent written communication and visual storytelling skills
  • Bachelor's degree in Marketing, Communications, or related field (preferred)
  • Ability to work cross-functionally and adapt to fast-paced brand environments.

Interested candidate can share your resume at

Regards,

HR Department

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 3 years (Required)

Language:

  • English (Required)

Work Location: In person



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