Social Media Manager

4 days ago

Mulund East, Maharashtra, India f90fbf79-27fc-446e-97a3-789e66a7ee32 Full time ₹ 2,50,00,000 - ₹ 4,00,00,000 per year

About Kaarwan

Kaarwan is India's leading EdTech platform for Architecture, Construction, and BIM professionals. We offer practical, job-oriented upskilling courses and have built a trusted community of 3,00,000+ learners. We're now expanding our digital footprint and looking for a platform-specialized Social Media Manager to elevate our presence across LinkedIn, Meta (Instagram + Facebook), and Pinterest.

Role Overview

The Social Media Manager will own, strategize, and execute content and campaigns across three major platforms. This role requires a deep understanding of algorithms, content performance, architectural audiences, and communication funnels for course enrollments.

Platform-Specific Responsibilities

1. LinkedIn

  • Develop LinkedIn-first content strategy.
  • Create thought leadership posts, carousels, documents, and videos.
  • Grow company page & founders' profiles.
  • Execute lead-gen campaigns and track analytics.

2. Meta: Instagram + Facebook

  • Plan reels, carousels, and stories optimized for engagement.
  • Produce high-quality scripts and content series.
  • Manage community, inbox, comments, and highlight structure.
  • Collaborate with the performance team for ad creatives & A/B testing.

3. Pinterest

  • Build boards for architecture, BIM workflows, and design inspiration.
  • Create 100–120 keyword-optimized pins monthly.
  • Convert existing content into Pinterest-first formats.
  • Track impressions, saves, clicks, and SEO performance.

Cross-Platform Responsibilities

  • Create a unified 30-day content calendar.
  • Coordinate with design, sales, academic, and ads teams.
  • Present weekly analytics with insights and recommendations.

Required Skills & Experience

  • 1–2 years of experience in social media management.
  • Strong command over LinkedIn, Instagram, Facebook & Pinterest algorithms.
  • Excellent copywriting and storytelling skills.
  • Basic knowledge of Canva, Figma, or editing tools.
  • Ability to simplify BIM/Architecture topics for social media.

What You'll Gain

  • Access to all Kaarwan courses for upskilling.
  • Opportunity to scale India's leading AEC EdTech brand.
  • Creative freedom and high-growth environment.
  • Competitive salary + performance bonuses.

Job Type: Full-time

Pay: ₹25, ₹40,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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