AGM- Ad agency- Andheri

Assistant General Manager - JD

The AGM will provide visionary leadership over the entire digital delivery operation, managing

a team of 30+ professionals, ensuring strategic execution, and driving client and business

growth.

● Client Relationship & Strategic Partnership:

○ Establish and nurture strategic partnerships with key digital marketing clients,

positioning the agency as a trusted advisor.

○ Direct the smooth and effective onboarding of new clients, ensuring digital

strategy alignment and clear expectations from the outset.

○ Guarantee precision in laying out contractual obligations and complex digital

Statement of Work (SOWs) across all services (e.g., SEO, Media, Creative).

○ Serve as the executive escalation point, handling critical client issues with tact

and decisiveness to maintain strong relationships and client retention.

○ Proactively lead high-stakes contract renewals and negotiations, focusing on

long-term client value and service expansion.

● Team Leadership & Digital Management:

○ Provide visionary leadership and strategic direction to a 60-70 person digital

marketing and operations team.

○ Champion a culture of continuous learning and professional development,

ensuring the team stays ahead of industry trends and core digital competencies.

○ Strategically manage resource deployment and monitor performance metrics

across all digital service lines to ensure optimal output and accountability.

○ Lead the entire performance management cycle, conducting thorough reviews

and ensuring the team maintains high standards of digital execution and

strategy.

● Operational Excellence & Digital Delivery:

○ Define, implement, and enforce robust Standard Operating Procedures (SOPs)

for end-to-end digital campaign management (e.g., planning, execution,

reporting).

○ Ensure rigorous tracking and fulfillment of all data-driven digital marketing

deliverables and contractual obligations for a portfolio of clients.

○ Proactively identify potential operational bottlenecks and risks, establishing

effective contingency plans to ensure uninterrupted service delivery.

○ Drive seamless cross-functional synergy between internal digital teams (e.g.,

Media, Tech, Strategy) and external Black Cab Network Agencies or outsourced

vendors.

○ Oversee and streamline the financial workflow, diligently tracking and following

up on the clearance of client invoices to safeguard cash flow.

● Resource Allocation and Capability Management:

○ Strategically deploy and allocate specialized digital resources to retainer brands

and projects based on required skills and complexity.

○ Lead capacity planning, identifying immediate and future needs for specialized

digital talent and driving the recruitment plan based on attrition and project

pipeline.

○ Establish and maintain rigorous quality control standards for all new and existing

digital resources and outputs.

○ Monitor and ensure the optimal utilization of all digital team resources,

balancing workload efficiency with quality output.

● Business Development & Pitch Leadership:

○ Collaborating with the BD team to accelerate company revenue growth.

○ Direct the pitch management process; establishing and enforcing clear SOPs

for the development and delivery of winning digital proposals.

○ Strategically identify and capitalize on opportunities to expand services

(upsell/cross-sell) within the existing client base, focusing on integrated digital

solutions that meet evolving client needs.

Professional Experience & Expertise:

● Minimum 8-12 years of progressive experience in the Digital Marketing or Advertising

agency environment.

● Proven track record of managing and leading large operational teams.

● In-depth understanding of the full digital marketing ecosystem, including Paid

Media (Search, Social), SEO, Content Marketing, Creative Services, Analytics, and

Technology platforms.

● Demonstrable experience in P&L management, operational budgeting, and financial

oversight (tracking revenue, cost of delivery).

● Extensive experience in high-level client relationship management and successful

contract negotiation/renewal.

● Proven ability to lead and contribute to successful new business pitches and strategic

proposal development.

● Outstanding verbal and written communication skills for executive-level client

meetings and internal stakeholder management.

● Demonstrated ability to collaborate effectively across different departments and

seniority levels.

Job Type: Permanent

Pay: ₹1,000, ₹1,500,000.00 per month

Work Location: In person