
Sr. Account Coordinator
2 days ago
Job Description:
Business Title Sr. Account Coordinator
Years of Experience 3 to 5 years
Job Description
- Build and execute marketing campaigns in Braze across email, PUSH, in-app, and SMS.
- Develop dynamic content using Liquid scripting to personalize communication.
- Configure Canvas flows for customer journeys and lifecycle campaigns.
- Build responsive and visually appealing email templates using drag and drop options.
- Perform A/B testing to improve campaign effectiveness.
- Set up user segments based on behavioral and demographic data.
- Ensure accurate campaign tracking and integrate UTM parameters as needed.
- Monitor campaign performance and troubleshoot delivery or rendering issues.
- Maintain campaign documentation and asset libraries.
- Collaborate with stakeholders to understand campaign briefs and ensure timely delivery.
- Troubleshoot rendering, deliverability, and personalization issues, ensuring best practices and compliance (e.g., GDPR).
Must have skills
- Hands on experience working in the Braze platform.
- Proficiency with dynamic content blocks and Liquid scripting.
- Experience in journey-building within Braze.
- Solid grasp of email marketing best practices, segmentation, targeting, and GDPR compliance.
- Strong written and verbal communication skills with experience working independently and with cross-functional teams.
Project Details
- Creating emails
- Creating Templates
- After campaign gets deployed. Then c arry out post deployment activity
- Creating data extention
- segmantaion, targetting is part of day-to-day execution
Good to have skills
- Hands-on experience with SFMC
- Exposure to other platforms like Adobe Campaign, Responsys, or Acoustic.
- Familiarity with AMP scripting, IP warm-up strategies, and campaign troubleshooting techniques.
Project Details
- Email, Journey and Automation
- Basic SQL (marketing cloud specific concepts)
Key responsibiltes
- Develop, configure, and maintain multi-channel campaigns in Braze, leveraging Canvas and Liquid templating for dynamic content personalization
- Collaborate with marketing, product, and analytics stakeholders to understand business goals and translate them into executable Braze workflows.
- Troubleshoot and optimize message delivery, content rendering, and campaign performance across all supported channels (email, push, in-app, SMS).
- Ensure all campaigns adhere to data privacy regulations and internal compliance protocols (GDPR, CCPA, etc.).
- Provide ongoing technical support and training to internal teams, enabling them to self-serve within the Braze platform efficiently.
Project Details
- Retail client (candidate can come from any domain)
- Execution in Braze
Education Qualification
- Any Graduate (Preferable Engineering Graduates)
Certification If Any
- Salesforce Email Specialist
- Braze practitioner
- any other certification on other ESPs, (Adobe, responys)
Good to have
Shift timing
EST (6.30PM to 3.30AM IST) Night shift
Location:
DGS India - Bengaluru - Manyata N1 Block
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
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