Sr. Account Coordinator

2 weeks ago

Bengaluru, Karnataka, India Dentsu Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Description:

Business Title Sr. Account Coordinator

Years of Experience 3 to 5 years

Job Description

  • Build and execute marketing campaigns in Braze across email, PUSH, in-app, and SMS.
  • Develop dynamic content using Liquid scripting to personalize communication.
  • Configure Canvas flows for customer journeys and lifecycle campaigns.
  • Build responsive and visually appealing email templates using drag and drop options.
  • Perform A/B testing to improve campaign effectiveness.
  • Set up user segments based on behavioral and demographic data.
  • Ensure accurate campaign tracking and integrate UTM parameters as needed.
  • Monitor campaign performance and troubleshoot delivery or rendering issues.
  • Maintain campaign documentation and asset libraries.
  • Collaborate with stakeholders to understand campaign briefs and ensure timely delivery.
  • Troubleshoot rendering, deliverability, and personalization issues, ensuring best practices and compliance (e.g., GDPR).

Must have skills

  1. Hands on experience working in the Braze platform.
  2. Proficiency with dynamic content blocks and Liquid scripting.
  3. Experience in journey-building within Braze.
  4. Solid grasp of email marketing best practices, segmentation, targeting, and GDPR compliance.
  5. Strong written and verbal communication skills with experience working independently and with cross-functional teams.

Project Details

  1. Creating emails
  2. Creating Templates
  3. After campaign gets deployed. Then c arry out post deployment activity
  4. Creating data extention
  5. segmantaion, targetting is part of day-to-day execution

Good to have skills

  1. Hands-on experience with SFMC
  2. Exposure to other platforms like Adobe Campaign, Responsys, or Acoustic.
  3. Familiarity with AMP scripting, IP warm-up strategies, and campaign troubleshooting techniques.

Project Details

  1. Email, Journey and Automation
  2. Basic SQL (marketing cloud specific concepts)

Key responsibiltes

  1. Develop, configure, and maintain multi-channel campaigns in Braze, leveraging Canvas and Liquid templating for dynamic content personalization
  2. Collaborate with marketing, product, and analytics stakeholders to understand business goals and translate them into executable Braze workflows.
  3. Troubleshoot and optimize message delivery, content rendering, and campaign performance across all supported channels (email, push, in-app, SMS).
  4. Ensure all campaigns adhere to data privacy regulations and internal compliance protocols (GDPR, CCPA, etc.).
  5. Provide ongoing technical support and training to internal teams, enabling them to self-serve within the Braze platform efficiently.

Project Details

  1. Retail client (candidate can come from any domain)
  2. Execution in Braze

Education Qualification

  1. Any Graduate (Preferable Engineering Graduates)

Certification If Any

  1. Salesforce Email Specialist
  2. Braze practitioner
  3. any other certification on other ESPs, (Adobe, responys)

Good to have

Shift timing

EST (6.30PM to 3.30AM IST) Night shift

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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