Product Marketing Specialist

4 days ago

Ahmedabad, Gujarat, India Appitsimple Infotek Full time ₹ 9,00,000 - ₹ 12,00,000 per year

The Product Marketing Specialist will be responsible for developing and executing marketing strategies that drive product awareness and adoption. This role requires a creative and analytical individual who can effectively communicate the value of our products to target audiences and utilize AI tools and other digital tools for content creation and campaign optimization.

Duties and Responsibilities :

  • Develop and implement Go-To-Market strategies for new product launches.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Coordinate webinars, roundtables, and other events to boost brand awareness and generate leads.
  • Create and manage targeted marketing campaigns across various channels, including email, social media, and AI-driven content creation tools.
  • Collaborate with cross-functional teams to ensure alignment on product positioning and messaging.
  • Monitor and analyze campaign performance, providing insights and recommendations for improvement using AI analytics tools.
  • Develop content strategy and planning to support marketing initiatives, leveraging AI tools for content generation and optimization.
  • Manage social media accounts and engage with the audience to build brand loyalty.

Qualifications and Requirements

  • 2-4 years of experience in product marketing or a related field.
  • Strong understanding of Go-To-Market strategies and targeted marketing.
  • Proficiency in social media marketing and management.
  • Experience with email marketing, content strategy, and utilizing AI tools for content creation.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple projects and meet deadlines.

Key Competencies

  • Analytical thinking and problem-solving skills.
  • Creativity and innovation in marketing strategies, including AI-driven content and automation.
  • Strong organizational and project management abilities.
  • Ability to work collaboratively in a team environment.

Performance Expectations

The successful candidate will be expected to meet or exceed marketing campaign goals, contribute to product growth, and demonstrate effective collaboration with team members and stakeholders, utilizing AI and digital tools to drive content creation and campaign success.

Company Culture

We value innovation, collaboration, and inclusivity in our workplace. Our team is dedicated to fostering a supportive environment where every member can thrive and contribute to our shared goals.

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