
MarTech Product Owner
5 days ago
Position – Product Owner
Exp Level – 6+ years
Location – Noida / Gurgaon
Job Description
Role Overview
As a
MarTech Product Owner
at Publicis Sapient, you will define and deliver marketing technology strategies that enable personalized, data-driven, and omnichannel marketing at scale. You'll guide clients undergoing digital business transformation to unlock digital marketing value through innovative MarTech solutions and integrated customer experiences.
Key Responsibilities
- MarTech Strategy & Product Vision
- Collaborate with clients to define MarTech strategies and help define product roadmaps that align with business objectives and digital transformation goals.
- Evaluate, select, and lead the implementation of MarTech platforms (e.g., CDPs, analytics, personalization engines, marketing clouds).
- Client Partnership & Stakeholder Alignment
- Serve as the primary liaison between client stakeholders and delivery teams.
- Lead workshops sessions to translate client needs into product epics, user stories, and prioritized backlog—ensuring clarity and alignment.
- Delivery & Agile Execution
- Own the end-to-end MarTech product lifecycle—from strategy through delivery and continuous iteration.
- Ensure deliverables meet business value, UX, and technical feasibility criteria, support agile rituals, backlog grooming & management
- Personalization & Data-Driven Marketing
- Work closely with data and analytics teams to enable customer segmentation, journey orchestration, and optimization through experimentation (e.g., A/B testing).
- Drive measurable outcomes such as customer engagement, lead generation, retention, and attribution.
Qualifications
- 6–10 years in product ownership/management, with a strong focus on marketing technology.
- Demonstrated impact in digital or MarTech-led transformation for enterprise clients.
- Deep familiarity with MarTech platforms like Drupal, Adobe Experience Cloud, Salesforce Marketing Cloud or equivalents.
- Core Skills
- Expertise in customer journey mapping, omnichannel marketing, and MarTech ecosystems.
- Proficiency in agile product practices—writing epics, defining requirements, managing backlogs.
- Excellent facilitation skills and strong stakeholder communication.
- Data-driven mindset, adept with experimentation frameworks and marketing ROI metrics
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