GM Sales

Job Summary

BoCHE Apparels is looking for an experienced and dynamic GM – Sales to lead our sales strategy, drive revenue growth, and build a strong distribution network. The ideal candidate must have deep knowledge of the apparel industry, strong leadership skills, and experience handling large sales teams across regions.

Key ResponsibilitiesSales Strategy & Planning

• Develop and implement sales strategies to achieve monthly and annual revenue targets.
• Analyse market trends, competitor activities, and customer insights to optimise sales planning.
• Identify new opportunities, channels, and territories for business expansion.

Team Leadership & Management

• Lead, motivate, and manage regional and area sales teams.
• Set clear sales KPIs and ensure performance is tracked and achieved.
• Conduct regular reviews, training, and skill development programs.

Channel & Distribution Management

• Build and maintain strong distribution and retail networks.
• Strengthen relationships with distributors, wholesalers, retailers, and modern trade partners.
• Ensure product availability, visibility, and market penetration in all assigned markets.

Operational Excellence

• Oversee sales forecasting, budgeting, and planning.
• Coordinate closely with production, logistics, and marketing teams for smooth operations.
• Ensure compliance with company policies, pricing norms, and credit control processes.

Market Development

• Lead initiatives for new product launches and promotions.
• Conduct market visits regularly to understand customer behaviour and ensure strong retail execution.
• Gather feedback to support product development and improvement.

Required Skills & Qualifications

• 10 years of experience in apparel/fashion/garments industry.
• Proven track record in handling state or national-level sales.
• Strong team management and leadership capabilities.
• Excellent communication, negotiation, and decision-making skills.
• Ability to work under pressure and deliver results.
• Proficiency in MS Office and sales reporting tools.

Preferred Qualifications

• Experience in growing apparel brands from early stages.
• Strong distributor and retailer network.

Job Types: Full-time, Permanent

Benefits:

• Provident Fund

Work Location: In person