BTL- Marketing Manager

2 days ago

Vizianagaram, Andhra Pradesh, India Ferty9 Fertility Center Full time ₹ 40,00,000 - ₹ 60,00,000 per year

Job Title:
Below the Line (BTL) Marketing Manager

Location:
Vizag & Tirupati

Job Type:
Full-Time

Reports To:
BTL Marketing Head

Salary: 4.5 LPA - 6.5 LPA

Job Summary

We are looking for a proactive and hands-on
BTL Marketing Manager
to lead Ferty9's below-the-line (BTL) marketing activities at a regional level. This role focuses on planning, executing, and optimizing hyperlocal campaigns such as fertility awareness camps, clinic-level engagement, partnerships, and social media management. The ideal candidate should have experience in healthcare or service-based field marketing, a deep understanding of the local market, and the ability to build strong community connections.

Key Responsibilities

Local Campaign Execution

  • Plan and implement on-ground BTL marketing activities such as fertility camps, awareness drives, and outreach events in the assigned region.
  • Identify high-potential areas and local opportunities for brand visibility and lead generation.

Community & Hyperlocal Engagement

  • Build strong local partnerships with clinics, pharmacies, local influencers, NGOs, and community leaders.
  • Customize campaigns based on regional audience behavior and demographics.

Social Media Management

  • Manage clinic-level social media pages with relevant and engaging content.
  • Capture and post live event updates, testimonials, and community stories.

Event Management

  • Take full ownership of organizing fertility camps and other brand events—right from venue finalization, promotion, vendor coordination to on-ground execution.
  • Ensure a seamless experience for all stakeholders and attendees.

Reporting & Performance Tracking

  • Maintain detailed reports of all BTL activities, leads generated, ROI, and budget spent.
  • Share weekly and monthly reports with the BTL Marketing Head and suggest improvements.

Brand Representation

  • Serve as the face of the brand in local interactions, maintaining professionalism and brand integrity.
  • Ensure all materials and communications align with brand standards.

Coordination & Compliance

  • Coordinate with the central marketing and operations teams to ensure alignment of messaging and goals.
  • Ensure adherence to all legal, ethical, and company policies during all activities.

Candidate Profile

Qualifications & Experience:

  • 2–4 years of experience in BTL/field marketing, preferably in healthcare, diagnostics, wellness, or service-oriented sectors.
  • Proven ability to manage events, field campaigns, and vendor partnerships.
  • Local language fluency (Telugu preferred) and familiarity with the local geography and culture.

Skills:

  • Strong communication, negotiation, and interpersonal skills.
  • Ability to multitask and handle on-ground challenges with agility.
  • Knowledge of digital platforms like Facebook, Instagram for local engagement.
  • Willingness to travel locally within the region for campaigns and events.

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