Social Media Manager

Location:
Gurugram, India

Reports to:
Director(s)

About Lino Perros
Lino Perros is Indias leading affordable luxury brand in handbags and footwearcelebrated for its timeless design, elevated functionality, and effortless style. With a strong presence across both digital and offline channels, Lino Perros brings together global aesthetics and Indian craftsmanship to create pieces that empower and inspire.

As we expand our digital footprint, we're looking for a
dynamic Social Media Manager
to lead our online storytelling, deepen community engagement, and fuel influencer-led brand growth. This is a unique opportunity to shape the voice of a brand thats redefining affordable luxury in India.

What Youll Be Responsible For

• Influencer Marketing
• Identify and collaborate with top-tier influencers across fashion, lifestyle, travel, and luxury niches to amplify brand visibility.
• Craft compelling influencer briefs and ensure smooth execution of campaigns from onboarding to delivery.
• Manage negotiations, contracts, and usage rights while building long-term partnerships.
• Track campaign performance and optimize strategies for stronger reach, engagement, and ROI.
• PR Brand Collaborations
• Work closely with PR agencies to maintain a consistent brand presence in premium media and events.
• Develop brand stories, collection notes, and narratives for media outreach.
• Build authentic relationships with editors, journalists, stylists, and celebrities to unlock organic brand moments.
• Creative E-Commerce Shoot Management
• Lead the production of stunning photoshoots and video campaignsfrom concept to completion.
• Coordinate with photographers, stylists, models, and production teams to ensure aesthetic alignment and timely delivery.
• Oversee all aspects of shoot planningfrom moodboards and scouting to post-production edits and asset finalization.
• Social Media Strategy Management
• Own and elevate the brands presence across Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
• Develop and manage monthly content calendars in collaboration with design and content teams.
• Write scroll-stopping captions and campaign copy aligned with Lino Perros brand voice.
• Run and optimize paid campaigns on Meta platforms to drive visibility, engagement, and conversions.
• Stay ahead of trends, platform updates, and competitor moves to keep our content innovative and relevant.
• Content Creation Copywriting
• Craft high-impact content for product launches, website pages, collection drops, and seasonal campaigns.
• Write engaging blogs that support brand storytelling and SEO growth.
• Develop press releases, collection descriptions, and social copy that reflect our luxury positioning.

What Were Looking For

• A Bachelors or Masters degree in Marketing, Mass Communication, or related fields.
• 35 years of experience in social media or digital marketingpreferably in fashion, lifestyle, or retail.
• Deep understanding of influencer marketing, PR dynamics, and digital-first storytelling.
• Proven experience managing end-to-end campaign shoots with a strong visual eye.
• Exceptional copywriting skills that can shift tone from elegant luxury to vibrant lifestyle.
• Hands-on knowledge of Meta Ads Manager, GA4, and other analytics/paid tools.
• A proactive, detail-oriented mindset with a passion for creating beauty in every brand touchpoint.

Why Join Us?

• Be the voice of one of Indias most loved affordable luxury brands.
• Work at the intersection of fashion, storytelling, and digital innovation.
• Collaborate with a passionate, high-performing team in a fast-paced creative environment.
• Enjoy competitive compensation and exciting growth opportunities in a thriving brand ecosystem.

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