Audience Platform Architect

6 hours ago

Greater Bengaluru Area, India Dentsu Global Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description:
Business Title
Technical Lead – CDP Platforms

Years Of Experience
8 to 12 years (5+ CDP)

Job Descreption
We are seeking an experienced and forward-thinking Associate Technical Architect with deep expertise in Tealium's Customer Data Hub (CDH) and Tealium iQ Tag Management System (TMS). This role is ideal for professionals who have hands-on experience designing and implementing scalable Tealium-based CDP solutions, with a strong understanding of tagging strategies, data layer design, and MarTech ecosystem integrations

Must Have Skills

  • Lead the architecture, design, and implementation of Tealium CDH and TMS solutions across enterprise digital ecosystems.
  • Define and implement data layer specifications, tag management strategies, and event tracking frameworks using Tealium iQ.
  • Architect composable CDP solutions leveraging Tealium AudienceStream and EventStream to enable real-time customer data collection, enrichment, and activation.
  • Integrate Tealium with downstream platforms such as marketing automation, analytics, personalization engines, and ad tech platforms.
  • Collaborate with cross-functional teams including marketing, analytics, engineering, and privacy to ensure alignment with business goals, data governance, and compliance standards (e.g., GDPR, CCPA).
  • Provide technical leadership and best practices for identity resolution, audience segmentation, and real-time personalization using Tealium.
  • Conduct performance tuning, troubleshooting, and optimization of tagging and data flows.
  • Stay current with Tealium's product roadmap and industry trends to drive innovation and continuous improvement.

Good To Have Skills

  • Experience with reverse ETL tools (e.g., Hightouch, Census)
  • Familiarity with identity resolution, consent management, and privacy frameworks
  • Knowledge of data formats (JSON, Parquet, Avro) and transformation pipelines
  • Exposure to CI/CD, containerization (Docker/Kubernetes), and DevOps practices
  • Client-facing experience with solution presentations and stakeholder engagement
  • Experience with marketing platforms like Salesforce Marketing Cloud, Braze, Marketo, etc.
  • Understanding of CDP vendor evaluation and implementation lifecycle

Key responsibiltes

  • Architect and lead implementation of CDP solutions across composable stacks
  • Define data models, schemas, and governance frameworks for customer data
  • Design and oversee data ingestion pipelines (batch and streaming)
  • Integrate CDP with MarTech platforms for activation, personalization, and analytics
  • Collaborate with cross-functional teams to translate business requirements into technical solutions
  • Guide development teams in building reusable components and scalable integrations
  • Ensure data quality, privacy compliance, and performance optimization
  • Lead troubleshooting and resolution of complex integration and data flow issues
  • Mentor engineers and contribute to technical standards and best practices
  • Participate in roadmap planning and continuous improvement initiatives
  • Support journey orchestration and audience segmentation strategies
  • Evaluate emerging technologies and recommend enhancements to CDP architecture

Education Qulification

  • Bachelors in Engineering with a specialisation in Computer Science, Data , IT
  • Graduate from other fields with good communication and analytical skills

Certification If Any

  • Tealium certifications (e.g., Tealium iQ Tag Management, AudienceStream)
  • Other CDP certifications (Adobe RTCDP, Salesforce, Treasure Data)

Shift timing12 PM - 10 PM

Location:
DGS India - Bengaluru - Manyata N1 Block

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent#DGS

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