Brand Manager

1 week ago


Nagpur, Maharashtra, India Ved Sanjeevani Full time ₹ 50,00,000 - ₹ 1,00,00,000 per year

Brand Strategy & Positioning

  • Develop and implement long-term brand strategies aligned with company vision.
  • Ensure consistent brand messaging across all marketing, communication, and

product initiatives.

  • Conduct market research to identify trends, insights, and competitor activities.

Marketing & Campaign Management

  • Plan, design, and execute integrated marketing campaigns across digital and

offline channels.

  • Collaborate with content, design, and digital marketing teams to deliver impactful

campaigns.

  • Manage influencer collaborations, brand partnerships, and promotional events.

Consumer Engagement & Insights

  • Strengthen consumer trust and loyalty through storytelling and community-building

initiatives.

  • Leverage consumer insights to enhance product positioning and communication.
  • Track consumer feedback, reviews, and market performance for continuous

improvement.

Product & Innovation Support

  • Partner with product development teams to align innovations with brand

positioning.

  • Develop packaging strategies and ensure branding consistency across SKUs.
  • Assist in launching new products with strong go-to-market strategies.

Performance Tracking & Reporting

  • Monitor campaign performance using KPIs such as engagement, reach, and ROI.
  • Track brand health metrics (awareness, recall, perception, loyalty).
  • Prepare and present monthly/quarterly brand performance reports to management.Role & responsibilities

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