SEO Based Content Writer

1 week ago

Kolkata metropolitan area West Bengal, India ElevateDigi Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job description

Job Title: SEO-Based Content Writer

Location: Onsite

Employment Type: Full-Time

Industry: Marketing Service

About the Role

We are looking for a detail-oriented and creative SEO Content Writer to develop high-quality, search-optimized content that drives organic traffic, user engagement, and conversions. The ideal candidate will have a solid understanding of SEO principles and a passion for crafting impactful, audience-driven content across digital platforms.

Key Responsibilities

  • Write SEO-optimized content such as blogs, website pages, product descriptions, landing pages, FAQs, and more
  • Conduct keyword research and content gap analysis in coordination with the SEO team
  • Implement on-page SEO best practices including title tags, meta descriptions, internal linking, headers, and keyword usage
  • Analyze competitors' content strategies and develop superior alternatives
  • Collaborate with designers and marketing teams for content placement and presentation
  • Continuously optimize and refresh existing content to improve search rankings and engagement
  • Track content performance using tools such as Google Analytics and Search Console
  • Stay updated on search engine algorithm changes and industry trends

Requirements

  • 2–4 years of experience as a content writer with a strong focus on SEO
  • Deep understanding of SEO concepts, keyword strategy, and content architecture
  • Excellent writing, editing, and proofreading skills in English
  • Familiarity with tools such as SEMrush, Ahrefs, Surfer SEO, Frase, Grammarly, Clearscope, etc.
  • Basic knowledge of CMS platforms like WordPress
  • Ability to write across industries and adapt tone based on audience
  • Strong research and analytical skills
  • Ability to manage multiple projects and meet deadlines

Preferred Qualifications

  • Experience in writing for SERP features such as featured snippets, FAQs, and how-to content
  • Familiarity with E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness)
  • Understanding of content funnel strategies (Top-of-Funnel, Mid-Funnel, Bottom-of-Funnel)
  • Ability to create content briefs and manage junior writers or freelancers

Education

  • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
  • Certification in Content Writing, SEO, or Digital Marketing (preferred but not mandatory)

Performance Indicators

  • Increase in content rankings and keyword positioning
  • Growth in organic traffic
  • CTR, bounce rate, and engagement metrics
  • Volume and quality of content produced as per calendar

How to Apply?

Send your resume, portfolio/writing samples, and relevant links to:

Use the subject line:
Application for SEO-Based Content Writer – [Your Name]

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