Content Writer

Company Overview:

Marcadors Marketing Pvt. Ltd., founded in 2022, is a fast-growing digital agency delivering data- driven strategies that fuel measurable growth. In just two years, the agency has achieved 300% year- over-year growth, serving 70+ clients from startups to Fortune 500 companies.

With expertise in SEO, content marketing, social media, and analytics, Marcadors operates through a lean, agile model enabling global reach and rapid execution. Recognized for its performance marketing excellence, the company consistently surpasses industry benchmarks.

Driven by innovation, collaboration, and client success, Marcadors is expanding into new markets, investing in advanced technologies, and building top-tier talent to shape the future of digital marketing worldwide.

Why Join Marcadors Marketing Pvt Ltd:

●   Be part of a high-growth agency that achieved
300% YOY expansion
in just two years.

●   Lead design for diverse global brands, from agile startups to Fortune 500 enterprises.

●   Thrive in a
collaborative, entrepreneurial culture
with strong investment in learning and development.

●   Influence strategic direction and leverage cutting-edge marketing technologies.

●   Seize growth opportunities through international market expansion and upcoming funding initiatives.

Position Overview:

As
Senior Content Writer

, you will lead the development of impactful content strategies and produce engaging, high-quality material that supports brand storytelling, SEO goals, and digital marketing initiatives.

You will be responsible for elevating the agency's and clients' content standards—crafting narratives that inform, inspire, and convert. This role demands a balance of creativity and data-driven decision-making to deliver measurable results.

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Key Responsibilities:

● Plan, create, and edit compelling content for websites, blogs, social media, email campaigns, and marketing collateral.

● Develop and execute a comprehensive content strategy aligned with SEO and brand objectives.

● Collaborate with the marketing, design, and SEO teams to ensure content consistency and campaign alignment.

● Optimize content using relevant keywords, metadata, and analytics insights to improve visibility and engagement.

● Manage editorial calendars and ensure timely delivery of high-quality content.

● Mentor and guide junior writers or interns, ensuring content meets brand and client standards.

● Research industry trends, competitors, and emerging topics to maintain content relevance and thought leadership.

● Present performance insights and recommendations using analytics tools to inform future strategy.

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Perks and Benefits:

●  Competitive salary with performance-based bonuses.

● Exposure to global brands and varied content formats.

● Opportunity to shape creative and strategic content processes.

● Collaborative, innovative, and growth-focused work culture 

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Critical Success Factors:

●

Increased engagement, lead generation, and brand visibility through content initiatives.

● Consistent delivery of SEO-optimized, high-quality content.

● Enhanced audience retention and conversion metrics across digital platforms.

● Strong collaboration with internal teams and positive client feedback.

● Development and retention of a motivated, creative content team. 

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Education and Experience:

● Bachelor's degree in English, Journalism, Communications, Marketing, or related field.

● 3–5 years of proven experience in content writing or content strategy, preferably in a digital agency.

● Strong understanding of SEO content principles, keyword research, and analytics tools.

● Experience producing content across formats—blogs, web copy, case studies, social posts, and ads.

● Prior experience mentoring writers or managing small editorial projects is a plus.

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Essential Skills and Competencies:

Technical Skills: 

● Excellent command of written English, grammar, and tone adaptation.

● Strong understanding of SEO best practices and familiarity with tools like Ahrefs, SEMrush, or Yoast.

● Ability to analyze performance metrics through Google Analytics or similar tools.

● Experience in writing for multiple channels—web, social, email, and video scripts.

Soft Skills: 

● Exceptional research, editing, and storytelling ability.

● Strong communication and collaboration skills.

● Detail-oriented with the ability to manage multiple projects and deadlines.

Behavioral Strengths: 

● Creativity with analytical thinking for content performance improvement.

● Adaptability to evolving trends and feedback.

● Ownership mindset with a focus on quality and results.

Leadership Skills: 

● Ability to mentor, review, and inspire a content team.

● Strategic thinking in aligning content goals with marketing objectives.

● Initiative-driven with a passion for building brand narratives that resonate.