Product Manager

9 hours ago

Coimbatore, Tamil Nadu, India Vilvah Store Private Limited Full time ₹ 5,00,000 - ₹ 10,00,000 per year

Job Overview

We're looking for a dynamic Product Manager with 1-3 years of experience to lead the development, launch, and lifecycle of our personal care product lines. In this role, youll play a key part in identifying market trends, consumer needs, and product opportunities, then turning those insights into successful products. Working closely with R&D, marketing, regulatory, and manufacturing teams, youll drive innovation while ensuring every product aligns with our brand values, quality standards, and business goals.

Roles

  • Develop and manage product lines.
  • Analyse trends, competitor products, and consumer behaviour in the beauty and personal care space.
  • Drive new product development (NPD) in coordination with R&D and marketing.
  • Ensure product claims, ingredients, and labelling complies with industry regulations.
  • Oversee product performance and guide updates or discontinuations as needed.

Responsibilities

1. Product Strategy & Planning

  • Develop and maintain product roadmaps aligned with brand and business strategies.
  • Identify white space opportunities and create concepts for new formulations or packaging.
  • Monitor global and local market trends, including ingredients, sustainability, and consumer preferences.

2. New Product Development (NPD)

  • Collaborate with R&D to develop safe, effective, and innovative formulations.
  • Collaborate with packaging teams on product design, materials, and sustainability.

3. Marketing & Go-to-Market Execution

  • Partner with marketing to define product positioning, pricing strategy, and launch plans.
  • Provide product training and knowledge to sales and marketing teams.
  • Analyse product performance post-launch and adjust strategy accordingly.

Requirements

  • Bachelors or Masters degree in Business, Marketing or Related field.
  • 1-3 years of product management experience in Marketing Agency or New Age Company or Start up.
  • Candidates with a professional background in the beauty and skincare industry only

Skills

  • Strong understanding of market trends and effective Communication.
  • Team player and quick decision making.
  • Excellent project management and cross-functional collaboration skills.
  • Analytical and data-driven decision-making abilities.
  • Proficient in tools like Excel, PowerPoint.

Why Join Us?

At Vilvah, youre not just an employee youre a valued part of a dynamic, inclusive, and forward-thinking community. Whether you're looking for professional growth, work-life integration, or meaningful relationships at work, we provide an environment where you can thrive, innovate, and make an impact.

Lets build the future together.

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