
Adobe Marketo
4 days ago
Role & responsibilities
Campaign ManagementDesigning, building, and executing marketing campaigns within Marketo, including email campaigns, landing pages, forms, and other automated workflows. Lead ManagementImplementing lead scoring models, nurturing campaigns, and managing lead lifecycles within Marketo. Email MarketingCreating and optimizing email marketing strategies, including email templates, segmentation, and deliverability. Performance AnalysisTracking and analyzing campaign performance, identifying areas for improvement, and providing data-driven insights. IntegrationIntegrating Marketo with other marketing and sales systems, such as CRM (Salesforce, etc.), website analytics, and other platforms.
Essential Skills: Campaign ManagementDesigning, building, and executing marketing campaigns within Marketo, including email campaigns, landing pages, forms, and other automated workflows. Lead ManagementImplementing lead scoring models, nurturing campaigns, and managing lead lifecycles within Marketo. Email MarketingCreating and optimizing email marketing strategies, including email templates, segmentation, and deliverability. Performance AnalysisTracking and analyzing campaign performance, identifying areas for improvement, and providing data-driven insights. IntegrationIntegrating Marketo with other marketing and sales systems, such as CRM (Salesforce, etc.), website analytics, and other platforms.
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Adobe Workfront, Marketo Lead
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Adobe Workfront, Fusion, Marketo Architect
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