website and SEO Specialist

3 days ago

Bangalore Rural Bengaluru, India Delight HR Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Overview

We are seeking a proactive and detail-oriented CMS & SEO Specialist to manage our website content and enhance its visibility across search engines. The ideal candidate will ensure our digital presence is up-to-date, user-friendly, secure, and optimized for organic growth.

Key Responsibilities

Website & CMS Management

  • Manage, update, and optimize the companys website (WordPress / custom CMS).
  • Ensure website uptime, performance, security, and mobile responsiveness.
  • Upload and maintain content such as blogs, case studies, landing pages, and product pages.
  • Coordinate with internal teams and vendors for design enhancements and functionality improvements.
  • Maintain website structure, internal linking, and troubleshoot layout/display issues.

Search Engine Optimization (SEO)

  • Develop and implement on-page & off-page SEO strategies.
  • Conduct keyword research and optimize metadata, content, and images.
  • Perform technical SEO (site speed, sitemaps, indexing, Core Web Vitals).
  • Manage backlinks, directory listings, and competitor analysis.
  • Track and report performance using Google Analytics, Search Console, SEMrush, Ahrefs, etc.

Lead Generation & CRO

  • Optimize landing pages, CTAs, and forms for lead generation.
  • Conduct A/B testing to improve conversion rates and user experience.
  • Collaborate with marketing teams to apply SEO best practices across campaigns.

Creative Design Support

  • Design visually appealing creatives for website banners, digital campaigns, and social media.
  • Ensure all creative assets align with brand guidelines.

Key Skills & Qualifications

  • Bachelor's degree in IT, Computer Science, Digital Marketing, or related field.
  • Minimum 3 years of experience in website management (WordPress or equivalent CMS).
  • Strong knowledge of SEO (on-page, off-page, technical).
  • Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Yoast SEO).
  • Basic understanding of HTML, CSS, and web hosting management.
  • Familiarity with Google Tag Manager & CRO techniques is a plus.
  • Excellent communication, problem-solving, and project management skills.

Preferred Tools

  • CMS: WordPress, Webflow, Drupal
  • SEO Tools: Google Analytics, Search Console, SEMrush, Ahrefs
  • Design Tools: Canva, Photoshop (preferred)
  • Performance Monitoring: PageSpeed Insights, Core Web Vitals

If you are passionate about website optimization, SEO strategies, and driving digital growth, we'd love to hear from you

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