Content Strategy

4 days ago

Bengaluru, Karnataka, India mPokket Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are seeking a highly motivated and experienced Content Design specialist to join our growing

team. This onsite role will be pivotal in developing engaging and effective edutainment content for

our users – young Indians spread evenly across India. The ideal candidate

possesses a strong understanding of short format video market, excellent content creation skills, and

the ability to leverage AI tools to enhance the video experience. The candidate will orchestrate a set of

content creators who work on our in-house AI supported tools to generate video content.

Responsibilities

Content creation & curation


• Develop short video edutainment content on finance, part-time earning, wellbeing etc.


• Conduct thorough research and analysis of user preference and demand.


• Adapt and refine existing content based on user feedback and performance data.

Instructional design & AI integration


• Apply instructional design principles to create engaging and effective learning experiences.


• Utilize AI tools for content generation, question creation, personalized learning paths, and other relevant applications.


• Design interactive learning activities, simulations, and assessments.

Course development & management


• Manage the team of content creators and own end-to-end video development process, from concept to final delivery.


• Ensure timely completion of projects and adherence to quality standards.


• Maintain organized documentation of course content and design decisions.

Market Research & Analysis


• Stay up-to-date with the latest trends and changes in the video/content streaming market globally and in india.


• Analyze competitor offerings and identify opportunities for differentiation.


• Gather feedback from users and stakeholders to continuously improve content and delivery.

What are we looking for in you?

 Bachelors or Masters degree in a relevant field (e.g., mass media, content creation, filmography, video editing).

 3-6 years of experience in content creation, specifically in video edutainment space.

 Excellent written and verbal communication skills in English and Hindi

 Proficiency in using AI tools for content creation and learning design

 Familiarity with LMS and other e-learning platforms

 Strong project management skills

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