Executive Content

2 weeks ago

Noida, Uttar Pradesh, India NowFloats Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role Overview

We are seeking a highly creative, analytical, and entrepreneurial
Social Media Marketer
to lead the planning, execution, and optimization of NowFloats' different products' social media presence, while also supporting premium client campaigns. The ideal candidate will bring together strong
strategic thinking, storytelling, and hands-on execution skills
to build impactful social-first campaigns that drive brand awareness, customer engagement, and business growth.

This role goes beyond daily posting—it requires a candidate who can combine
content strategy, performance marketing, brand design, and analytics
to deliver agency-level social campaigns.

Key Responsibilities

A. Strategy & Planning

  • Develop and implement
    data-driven social media strategies
    across platforms (Instagram, LinkedIn, Facebook, YouTube, X, etc.).
  • Collaborate with internal teams and premium clients to translate
    business goals into measurable social media objectives
    .
  • Build and maintain a consistent
    brand voice, style, and storytelling approach
    across all platforms.

B. Content Creation & Execution

  • Plan and manage content calendars with a strong balance of
    organic posts, paid ads, and community engagement
    .
  • Create compelling
    copy, captions, and scripts
    optimized for each platform.
  • Oversee the production of
    visual assets (banners, reels, stories, infographics)
    , either hands-on or via collaboration with design partners.
  • Lead
    campaign ideation
    for product launches, customer engagement, and seasonal marketing.

C. Social Media Management & Engagement

  • Execute day-to-day posting, monitoring, and interaction across channels.
  • Actively manage and grow communities through timely responses, engagement strategies, and proactive interaction with followers.
  • Partner with customer success and content teams to ensure
    360° brand alignment
    across all digital touchpoints.

D. Performance & Optimization

  • Monitor, analyze, and report on
    key social KPIs (reach, engagement, conversions, CAC, ROI, etc.)
    .
  • Optimize campaigns based on performance data, ensuring measurable growth in engagement and brand awareness.
  • Stay updated on
    platform trends, algorithm changes, and emerging formats
    to keep NowFloats' presence ahead of the curve.

Requirements & Qualifications

  • Education:
    Bachelor's degree in Marketing, Communications, Media, or related field.
  • Experience:
    3–6 years of proven experience managing social media campaigns (agency or fast-paced brand experience preferred).
  • Strategic Skills:
    Strong ability to understand business goals and translate them into actionable social media strategies.
  • Content Skills:
    Excellent copywriting and content ideation skills with a flair for storytelling.
  • Design Skills:
     Excellent Visual Design Skills that ensures conversion without compromising on brand values.
  • Digital Marketing Knowledge:
    Familiarity with SEO, paid media (Meta Ads, Google Ads), and performance marketing fundamentals.
  • Tools Proficiency:
    Hands-on experience with tools like Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, Canva/Figma, and social listening platforms.
  • Creativity + Analytics:
    Ability to balance
    creative ideation
    with
    data-driven optimization
    .
  • Strong interpersonal, presentation, and communication skills.

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