Clinical Marketing Lead

6 days ago

Bengaluru, Karnataka, India Siemens Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Siemens Healthineers is seeking a highly motivated and technically proficient Clinical Marketing Lead, to join our Point of Care (POC) business unit.

About the Role:

As a CML, you will play a pivotal role in supporting the clinical marketing team through pre-sales activities, conducting sales demos, engaging with customers in clinical settings, and handling technical escalations or product service-related assignments.

Role & Responsibilities:

Pre-sales Support:

  • Collaborate with the sales team to understand customer needs and tailor product demonstrations accordingly.
  • Conduct pre-sales presentations, product walkthroughs, and technical discussions to showcase the capabilities of Siemens Healthineers' Point of Care solutions.
  • Portfolio Solution Show(s)
  • Support pre-bid meetings for tender-based projects

Sales Demos:

  • Lead and coordinate product demonstrations, ensuring a comprehensive showcase of features and benefits.
  • Provide in-depth technical insights during demos to address customer inquiries and concerns effectively.

Customer Clinical Engagements:

  • Engage with healthcare professionals in clinical settings to understand workflow requirements and clinical challenges.
  • Demonstrate (technically) how Siemens Healthineers' POC solutions can address specific clinical needs and improve patient outcomes.

Technical Expertise:

  • Maintain a thorough understanding of Siemens Healthineers' Point of Care product portfolio.
  • Stay updated on industry trends, competitive products, and emerging technologies related to Point of Care.

Escalation Management:

  • Act as a technical point of contact for customer escalations, working closely with the support team to resolve issues promptly.
  • Provide timely and accurate updates to customers and manage internal stakeholder communication during escalation management.

Product Trainings & Hands-on Sessions:

  • Organize and lead hands-on training sessions for customers, sales and channel partner teams to enhance their proficiency in using Siemens Healthineers' Point of Care products.
  • Provide ongoing support and follow-up sessions to reinforce efficient usage and address any user concerns.

Experience & Educations:

  • Bachelor's degree in a relevant field (e.g., Biomedical Engineering, Clinical Laboratory Science, etc.).
  • Proven experience (min. 8, years) in a similar role within the healthcare or diagnostics industry.
  • In-depth knowledge of Point of Care diagnostics and familiarity with Siemens Healthineers' product portfolio.

Key Skills & Tools:

  • Excellent communication and presentation skills, with the ability to articulate complex technical concepts to both technical and non-technical audiences.
  • Strong problem-solving skills and the ability to handle technical escalations efficiently.
  • Ability to work collaboratively with cross-functional teams, including sales, marketing, and support.

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