Adobe Analytics

3 days ago

Bengaluru Hyderabad Pune, India Sigma Allied Services Full time US$ 80,000 - US$ 1,20,000 per year

Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune

Must Have Skills: Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience

Good to Have Skills: Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer

Roles & Responsibilities:

  • Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks.
  • Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints.
  • Manage processes for capturing, storing, using, and tracking online activity data from multiple channels.
  • Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results.
  • Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers.
  • Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients.
  • Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies.
  • Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions.
  • Work with technology teams to orchestrate and implement integrations, including API-based integrations.
  • Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels.
  • Mobilize and organize across multiple stakeholders and projects with strong project management skills.
  • Drive business development efforts and thought leadership in the digital marketing platform space.

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