Motion Graphic Designer

Role Overview
The Motion Graphic Designer & Video Editor is a
central creative force
responsible for crafting high-impact video content that showcases our SaaS products. This role blends
storytelling, motion design, video editing, and trend adaptation
to deliver marketing and product videos that educate, engage, and convert.

From
UI walkthroughs and onboarding tutorials
to
explainer videos and viral social media snippets
, this individual ensures our video assets are
visually striking, brand-aligned, and platform-ready
, driving user adoption, retention, and overall product awareness.

Key Responsibilities

• Creative Conceptualization

Collaborate with
marketing, product, and UI/UX teams
to understand SaaS features and target audience pain points.

Develop
scripts, storyboards, and visual concepts
that simplify complex product flows into
engaging narratives
.

Apply a
problem-solution storytelling framework
for explainer videos, customer success stories, and product launches.

• Technical Production & Animation

Design
high-fidelity UI animations
in
Adobe After Effects
, bringing dashboards, micro-interactions, and workflows to life.

Create
dynamic motion graphics
, kinetic typography, and animated infographics to visualize technical concepts.

Capture
high-quality screen recordings
for product demos using tools like Camtasia, ScreenFlow, or OBS Studio.

• Advanced Editing & Post-Production

Edit videos in
Adobe Premiere Pro, DaVinci Resolve, or CapCut
, ensuring
cinematic pacing, smooth transitions, and professional audio mixing
.

Perform
color grading, compositing, VFX integration
, and format optimization for different platforms.

Incorporate
voiceovers, background scores, captions, and SEO-friendly transcripts
for maximum impact.

Adapt long-form videos into
short-form snippets (Reels, Shorts, LinkedIn clips)
for social media engagement.

Manage
versioning, localization
, and
platform-specific adaptations
without compromising quality.

• Trend Replication & Innovation

Track and replicate trending video styles
across B2B SaaS and social media platforms while keeping content brand-compliant.

Experiment with
modern formats
like AI-generated scenes, AR filters, animated typography, and creative transitions.

Use tools like
Runway ML, , Descript, Topaz AI
for AI-powered editing, visual effects, and creative automation.

Generate
micro-content
for high-frequency marketing campaigns, event promos, and internal updates.

• Brand Quality & Collaboration

Develop
internal video style guides
covering typography, motion language, and animation templates for consistency.

Collaborate with
design and marketing teams
for cross-platform campaigns, product launches, and webinars.

Ensure
asset version control, feedback loops, and project documentation
for smooth workflow handovers.

Required Skills & Qualifications
Technical Expertise
Adobe After Effects (UI animation, motion graphics), Adobe Premiere Pro, Photoshop, Illustrator

DaVinci Resolve (color grading, compositing), Camtasia or OBS (screen capture)

Familiarity with AI tools like Runway ML, Descript, and Topaz Video AI for modern video workflows

Creative & Professional Attributes
Strong understanding of
design principles, typography, and visual hierarchy
Ability to
replicate social media video trends
while keeping a
professional SaaS tone
Experience with
multi-format video delivery
: web, social, product onboarding, and internal training

Experience & Education
2–5 years in
video production or motion design
, preferably in
SaaS, IT, or tech marketing
Bachelor's degree in Multimedia, Animation, Graphic Design, or related fields preferred but not mandatory with a strong portfolio

Portfolio Requirements
60–90 sec demo reel
highlighting SaaS product demos, UI animations, and motion design capabilities.

Examples of
trend-based videos
(short-form, social-first) demonstrating creative adaptation.

Work samples showing
technical storytelling, product walkthroughs, and dynamic motion graphics
.