AVP - Online Business - Housing - Product - Mumbai - Vikhroli - MM
1 hour ago
Job Purpose
• Anchor digital customer acquisition strategy, managing digital lending platforms and ensuring the seamless integration of digital channels into the company's overall business plan.
Responsibilities
Core Responsibilities:
- Devise strategy to build on-line business through SEM, SEO and Omni-channel marketing.
- Oversee the development and optimization of the website, mobile apps, and online loan portals to drive traffic.
- Drive end-to-end online customer acquisition with focus on efficiency and ROI.
- Driving aggregator tie-ups and cross-sell on existing TCL customers
- Work closely with data science team to curate offers and use alternate data to enhance customer proposition and enhance success matrices.
- Work closely with tech team to enhance user journeys and reduce friction.
- Spearhead the organisation strategy on Gen AI and ensure implementation across business functions.
- Design and implement Generative AI solutions for financial products and customer engagement.
- Collaborate with Product, CRM, and Digital Sales teams to integrate AI into workflows.
- Ensure compliance with data privacy, security, and ethical AI guidelines.
- Stay updated on emerging AI trends and tools to drive innovation.
Qualification : Graduate / Master/ Post graduate
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