AVP - Online Business - Housing - Product - Mumbai - Vikhroli - MM

1 hour ago


Mumbai, Maharashtra, India Tata Capital Full time ₹ 20,00,000 - ₹ 40,00,000 per year
Description

Job Purpose

• Anchor digital customer acquisition strategy, managing digital lending platforms and ensuring the seamless integration of digital channels into the company's overall business plan.

Responsibilities

   Core Responsibilities:

  • Devise strategy to build on-line business through SEM, SEO and Omni-channel marketing. 
  • Oversee the development and optimization of the website, mobile apps, and online loan portals to drive traffic.
  • Drive end-to-end online customer acquisition with focus on efficiency and ROI.  
  • Driving aggregator tie-ups and cross-sell on existing TCL customers 
  • Work closely with data science team to curate offers and use alternate data to enhance customer proposition and enhance success matrices. 
  • Work closely with tech team to enhance user journeys and reduce friction.
  • Spearhead the organisation strategy on Gen AI and ensure implementation across business functions.
  • Design and implement Generative AI solutions for financial products and customer engagement. 
  • Collaborate with Product, CRM, and Digital Sales teams to integrate AI into workflows. 
  • Ensure compliance with data privacy, security, and ethical AI guidelines. 
  • Stay updated on emerging AI trends and tools to drive innovation.


Qualification : Graduate / Master/ Post graduate



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