Head - Digital Marketing & AI Operations

What You Own (Key Responsibilities)

Intake & Scoping: Turn business asks into tight briefs (objectives, channels, deliverables, acceptance criteria, timelines, budgets). Flag compliance early (healthcare claims/consent, AlcoBev surrogate/age-gating, packaging regs).

Planning & Capacity: Build the master production calendar across brands/practices; enforce WIP limits; rebalance work early; maintain a vetted freelancer/vendor bench.

Creative & Production Oversight: Drive structured reviews from concept/storyboard/copy to first cut/final across mainline (TVC/OOH/Print/BTL), YouTube/IG, performance creatives, packaging, and web.

Channel/Campaign Ops: Ensure publish-readiness (tracking, accessibility, metadata, rights, storage). Coordinate media/production partners and release masters for mainline/BTL.

AI & Automation: Design AI assists and micro-apps (brief outline, cut-lists, metadata QA, thumbnail ideation, naming), and automations (Zapier/Make/Apps Script/Python) for intake, approvals, checklists, and reporting with before/after metrics.

Quality & Risk: Enforce Definition of Done checklists; brand tone/visual guardrails; legal sign-offs; maintain a risk register with Option A/B and trade-offs.

Client Communication: Weekly status packs; milestone reviews; clear expectations; create

Value for Money snapshots (scope vs delivered, repurposes, efficiencies).

Commercial Hygiene: Track margins, hours vs estimates, POs/vendors, receivables; prevent scope creep with timely change orders.

People Leadership: Run 1:1s, coaching plans, and skill shares; set standards without drama; recognize wins publicly, coach privately; keep the team AI-updated.

Reporting & Improvement: Publish a weekly Ops dashboard (on-time %, first-pass approvals, iterations, cycle time, utilization, margins, receivables, content KPIs). Lead retros and SOP refresh.

Candidate Profile (Must-Haves)

5-8 yrs in digital marketing /creative ops or production with multi-practice exposure (healthcare mainline, D2C, AlcoBev, packaging/design, web/SEO/performance/social).

Proven team leadership (8-20 members); sprint planning, throughput, QA, and SOP discipline.

Hands-on with AI workflows/automation that saved time and lifted quality (show examples).

Excellent written & verbal communication; crisp status, strong client handling.

Data-literate: can read dashboards (YouTube/IG/Ads/GA4/Looker Studio), spot trends, and act.

Compliance awareness: healthcare (accuracy/consent/ethical claims/privacy) and AlcoBev (age-gating/surrogate norms); packaging basics.

Good-to-Have

Scripting comfort (Apps Script/Python/Node) and automation tools (Zapier/Make).

Understanding of thumbnail/hook/retention tactics, SEO for medical content, and e-commerce listings.

Hiring/interviewing; vendor/production/print coordination experience.

Education

Graduate/Postgraduate in Marketing/Communications/Design/Media/Engineering or equivalent experience.

Key Skills (ATS Keywords)

Digital Operations, Delivery Management, Creative Production, Project Management, Sprint Planning, SOPs, QA, Healthcare Marketing, AlcoBev Marketing, Packaging Design, YouTube Marketing, Social Media, Performance Marketing, SEO, Web Production, Content Calendar, Client Communication, Vendor Management, AI Workflows, Automation, Zapier, Make (Integromat), Google Apps Script, Python, Google Sheets, Looker Studio, GA4, Risk Management, Compliance, Value for Money, Team Leadership, Jamshedpur

Work Mode & Hours

In-office (Jamshedpur). Standard business hours with flexibility around shoots/releases.