
Digital Marketing Specialist
2 days ago
Job Description – Brand & Marketing Executive
About Rajni Intimates
Rajni Intimates is a 37-year-old legacy lingerie brand trusted by millions across South India. As we
step into a new era of modern D2C growth, we are building a strong brand and digital marketing
engine. We are looking for a Brand & Marketing Executive who can bridge branding with
marketing execution and also manage the Founder's Page strategy.
Job Title: Brand & Marketing Executive
Location: Mysore Road, Bangalore (Rajni Intimates Corporate Office)
Type: Full-time | Monday to Saturday, 10:00 AM – 6:30 PM
Compensation: 25,000 – 30,000 (in-hand, depending on experience)
Key Responsibilities
* Plan and manage influencer gifting & outreach campaigns.
* Coordinate brand launch campaigns, activations, and promotions (digital + offline).
* Write copy for product pages, emails, social posts, and ads.
* Develop storytelling & positioning strategies for Rajni and the Founder's Page.
* Daily posting & scheduling with support from content/design.
* Manage community engagement (comments, DMs, queries).
* Track analytics and prepare weekly performance reports.
* Assist in messaging/positioning for in-store branding, exhibitions, and retailer communication.
* Track competitors and trends in lingerie/fashion/D2C.
* Suggest campaign ideas and improvements.
Candidate Requirements
* 2–4 years of experience in branding, marketing, or influencer management
(fashion/apparel/lingerie preferred).
* Strong copywriting and storytelling skills.
* Hands-on execution ability (posting, scheduling, reporting).
* Languages: English + Hindi (mandatory); Kannada preferred.
* Based in Bangalore, preferably within 5–7 km of Mysore Road.
Growth Path
* Opportunity to grow into Assistant Brand Manager within 12–18 months based on performance.
* Direct exposure to founders and hands-on experience building a D2C brand.
How to Apply
Interested candidates can send resumes to with subject: Application – Brand &
Marketing Executive.
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