Analyst - Digital Analytics

15 hours ago

Hyderabad Office, India Novartis Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Band

Level 3

Job Description Summary

We are looking for a detail-oriented, astute Digital Marketing Analytics Analyst to join our growing organization. You will be tasked with analyzing our digital marketing efforts, identifying trends, uncovering insights and helping shape the strategic direction of our marketing campaigns.
Candidates must have 3+ years of overall experience, at least 2-3 years' experience on pharma datasets/digital marketing, good knowledge of data modeling and SQL, and robust technical problem-solving skills.


 

Job Description

Major Accountabilities:

  • Manage digital analytics and reporting systems to track KPIs and marketing campaign effectiveness.
  • Use data analytics to derive an understanding of customer behavior, apply segmentation and predictive methods to improve marketing effectiveness.
  • Analyze digital marketing performance across various channels such as Email Marketing, social media, Display/Programmatic Banners and Content Marketing, and provide optimization recommendations.
  • Interpret data, analyze results, and provide ongoing reports using statistical techniques and tools.
  • Work closely with cross-functional teams to understand business challenges and provide data-driven solutions.
  • Create visualizations of data through reports and dashboards to articulate data patterns and trends effectively.
  • Assist in the process of designing and implementing key performance indicators and metrics, as well as in the tracking and analysis of these parameters to measure success and identify areas for improvement.

Requirements:
 

  • Bachelor's degree in marketing, Business, Statistics, or a related field. A master's degree is preferred.
  • Expertise in using web analytics tools (especially Google Analytics), third party media, email marketing platforms etc.
  • Strong analytical and problem-solving skills with a high-level attention to detail.
  • Exceptional written and verbal communication skills, with the ability to translate complex data into actionable insights.
  • Strong ability to think strategically, analyze, and interpret market dynamics and develop key industry insights.
  • Proficient in statistical analysis tools (R, Python, or similar) and data visualization tools (Tableau, Excel, Power BI or similar).
  • Ability to work independently and collaboratively in a team environment.

Preferred:

  • Proven experience as a Digital Marketing Analyst or similar role.
  • Good knowledge on complex SQL, Python, Alteryx or related data management tools.
  • Well versed with digital marketing landscape along with experience in working with pharma industry across Commercial and Marketing analytics.
  • Use advanced analytics techniques such as A/B Testing, Hypothesis Testing, Supervised and Unsupervised classification techniques to provide data driven optimizations.
  • Certification or training in relevant analytics or business intelligence tools is a plus.

Skills:

  • SQL
  • Advanced Excel
  • Advanced Power point
  • Python (Good to have)
  • Any ETL tools (Alteryx, Knime, DataIKU etc.)
  • Analytical Thinking.
  • Digital Marketing.
  • Marketing Strategy.
  • Problem Solving.
  • Statistical Analysis

Languages:

English.

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Email Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Strategic Marketing

  • Senior Analyst, Digital Analytics

    2 weeks ago

    Hyderabad, Telangana, India Synchrony Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Senior Analyst, Digital Analytics (L08) Job Description: Role Title: Senior Analyst, Digital Analytics (L08) Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of...

  • Senior Analyst, Digital Analytics

    6 days ago

    Hyderabad, Telangana, India Synchrony Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    JOB_POSTING Job DescriptionRole Title: Senior Analyst, Digital Analytics (L08)Company OverviewSynchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and...

  • Senior Analyst

    5 days ago

    Hyderabad, Telangana, India Novartis Full time

    Summary Summary We are seeking a talented and driven Digital Analyst to join our team at Novartis As a Digital Analyst you will be responsible for analyzing digital data providing insights and optimizing our digital marketing strategies to drive business growth You will work closely with marketing teams data scientists and digital specialists to measure...

  • Senior Digital Analyst

    2 weeks ago

    Hyderabad, Telangana, India Thomson Reuters Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    We are seeking a Senior Digital Analyst for the Marketing team in Thomson Reuters. This role is responsible for designing and delivering web analytics insights. This can include building reports/dashboards within Adobe Analytics utilizing calculated metrics and segments, investigating data quality, solving data anomalies, auditing the websites, producing...

  • Data Analyst

    9 hours ago

    Hyderabad (Office), India Novartis Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Job Description SummaryThe incumbent act as a data analyst supporting multiple use cases, digital lighthouse projects as part of DLC teams collaborating closely with business, data strategy teams and ITThe incumbent would be expected to demonstrate good business domain understanding, ability to articulate user requirements, understand system-specific data...

  • Digital Analytics Manager

    2 weeks ago

    Hyderabad, Telangana, India Synchrony Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Manager, Digital Analytics (L09) Job Description: Role Title: Manager, Digital Analytics (L09) Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including...

  • Data Analyst

    3 days ago

    Hyderabad (Office), India Novartis Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    BandLevel 3Job Description SummaryThe incumbent act as a data analyst supporting multiple use cases, digital lighthouse projects as part of DLC teams collaborating closely with business, data strategy teams and ITThe incumbent would be expected to demonstrate good business domain understanding, ability to articulate user requirements, understand...

  • Manager, Digital Analytics

    2 days ago

    Hyderabad, Telangana, India Synchrony Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Description:Role Title: Manager, Digital Analytics (L09)Company Overview:Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail,...

  • Growth Analyst

    1 week ago

    Hyderabad, India Saras Analytics Full time

    We are a leading e-commerce-focused analytics firm, working with fast-growing, mid-market e-commerce brands in the US that generate a cumulative $20B+ in revenue. Our customers adopt cutting-edge best practices, and we provide data-driven insights that help them optimize revenue, reduce costs, and drive profitability. As a Growth Analyst, you’ll have...

  • Growth Analyst

    2 weeks ago

    Hyderabad, India Saras Analytics Full time

    We are a leading e-commerce-focused analytics firm, working with fast-growing, mid-market e-commerce brands in the US that generate a cumulative $20B+ in revenue. Our customers adopt cutting-edge best practices, and we provide data-driven insights that help them optimize revenue, reduce costs, and drive profitability. As a Growth Analyst, you’ll have...