Social Media Executive

Social Media Executive

About Us:
Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hairloss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient's hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Role:

We are seeking a highly motivated and analytical Social Media Executive with 2+ years of experience, ideally within a D2C environment, to join our marketing team. You will be instrumental in developing and executing our social media strategy, driving brand awareness, engagement, and ultimately, conversions. This role requires a creative storyteller with a strong understanding of various social media platforms and a proven ability to leverage data for optimization.

What You'll Do:

• Strategy & Content Development:
• Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives, with a strong focus on D2C customer acquisition and retention.
• Create compelling, platform-specific content (text, image, video, stories, etc.) that resonates with our target audience and embodies our brand voice.
• Plan and execute social media campaigns, contests, and promotions to drive engagement and achieve campaign goals.
• Stay up-to-date with the latest social media trends, algorithm changes, and best practices.
• Community Management & Engagement:
• Actively manage and grow our online communities across all relevant social media platforms.
• Engage with followers, respond to comments and messages in a timely and on-brand manner, fostering a positive brand image.
• Identify and engage with influencers and brand advocates to expand our reach.
• Monitor brand mentions and online conversations, identifying opportunities and addressing concerns.
• Performance Analysis & Optimization:
• Strong analytical skills are a must.
  Monitor, track, and analyze social media performance using relevant metrics (reach, engagement, impressions, conversions, ROI, etc.).
• Generate regular reports on social media performance, identifying key trends, insights, and actionable recommendations for improvement.
• Conduct A/B testing on content, ad creatives, and campaign strategies to optimize performance.
• Utilize social listening tools to understand audience sentiment and identify emerging trends.
• Platform Management:
• Manage content scheduling and publishing across multiple social media platforms including, but not limited to, Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn.
• Optimize content for each platform to maximize reach and engagement.
• Manage social media advertising campaigns, including budget allocation, targeting, and ad set creation.
• Collaboration:
• Collaborate closely with the marketing, creative, and product teams to ensure consistent brand messaging and integrated campaigns.
• Work with customer service to address customer inquiries and feedback received through social channels.

What You'll Bring:

• 2+ years of progressive experience in social media marketing, with a proven track record of success.
• Demonstrable experience working with a D2C brand is highly preferred.
• Expertise in managing and optimizing content across a variety of social media platforms, including (but not limited to): Instagram, Facebook, YouTube, Pinterest, and Threads.
• Exceptional analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.
• Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Business Manager, Instagram Insights, third-party analytics platforms).
• Proven experience in developing and executing successful social media campaigns.
• Excellent written and verbal communication skills with a strong eye for detail.
• Creative mindset with the ability to generate innovative ideas and engaging content.
• Ability to work independently and as part of a collaborative team in a fast-paced environment.
• Strong organizational and time management skills with the ability to juggle multiple priorities.
• A passion for staying ahead of social media trends and technologies.

Bonus Points If You Have:

• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Basic graphic design or video editing skills (e.g., Canva, CapCut, basic Photoshop).
• Experience with influencer marketing.