Director, Cross-Sell Marketing

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B from the worlds top investorsincluding Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrockand was named one of America's best startup employers by Forbes.

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We are seeking a Director of Cross-Sell Marketing to join our marketing team. In this position, you will be responsible for marketing Ripplings suite of products to our existing customer base. This means developing a cross-sell engine across multiple channels (in-app, email, paid, direct mail) to drive pipeline growth for multiple product lines and customer segments. This includes awareness and top of funnel tactics, as well as more bottom of funnel conversion focused plays. You will manage a small team of marketers aligned to individual products within the Rippling suite. This role is highly cross-functional. Youll partner closely with our Demand Gen, Sales, Marketing Operations, and Product teams to achieve your goals.

• Own cross-sell pipeline numbers for our full suite of products.
• Develop and implement strategy to drive cross-sell initiatives across Rippling's product suite, collaborating closely with Product, Sales, and Marketing teams.
• Build an engine that allows us to scale our cross-sell efforts through repeatable programs.
• Develop testing frameworks and measure the effectiveness of programmatic, triggered in-app and email messages.
• Build top of funnel programs to develop awareness of additional products and features for our existing customers, partnering closely with our Demand Generation team.
• Identify intent signals to drive bottom of funnel conversion for relevant customers.
• Analyze campaign performance and deeply understand how different programs impact funnel performance to accelerate growth. This includes shifting budgets to areas with higher returns and optimizing via testing and learning.
• Lead and manage a team of marketers, providing guidance, mentorship, and support to promote professional growth and ensure the successful execution of cross-sell plans.

• 8 years of Marketing, Growth, or Demand Generation experience and a proven track record of driving pipeline growth in a B2B/SaaS hyper-growth technology environment.
• Proven leadership experience, building and managing high-performing teams.
• Deep marketing channel expertise spanning email, in-app, direct mail, etc., with a strong point of view of how to use these to drive pipeline.
• Strong quantitative and analytical skills to test and measure the effectiveness of your programs throughout the funnel.
• Agility and speed. Youll constantly try new ideas in this role. When things dont work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines.
• Strategic ownership mentalityyou proactively drive strategy, not just execution.
• Experience partnering with Sales, Product, and Marketing to align pipeline goals.
• Bonus: Experience marketing to Finance, HR, or IT buyers; B2B SaaS.

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary benefits equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someones compensationincluding a candidates professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

• San Francisco, CA