EDM Specialist
9 hours ago
Bangalore North, India | Posted on 10/16/2025
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Job InformationJob Type
Full time
Date Opened
10/16/2025
Project Code
PRJ000
Industry
Marketing
City
Bangalore North
State/Province
Karnataka
Country
India
Zip/Postal Code
560060
About UsWe are a team of cloud enthusiasts, keen and spirited to make the latest cloud technologies work for you.
Rapyder is an agile, innovative company that makes Cloud work for you. With a young, passionate team and expertise in Cloud Computing Solutions, Big Data, Marketing & Commerce, DevOps, and Managed Services, Rapyder is the leading provider of Strategic Cloud Consulting. Solutions provided by Rapyder are seamless, secure, and scalable. With headquarters in Bangalore, sales & Support offices located in Delhi, and Mumbai, we ensure optimal technology solutions to reduce costs, streamline business processes and gain business advantages for our customers.
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Job DescriptionJob Title:
EDM Specialist
Location: Bangalore
Experience: 2 - 5 years
If you get a thrill from crafting EDMs that convert, designing smart AI driven drip journeys, and optimizing every CTA for impact, you'll love this role. Join our agile, result-driven marketing team at Rapyder, where every campaign fuels growth in Cloud and Generative AI. What You'll Do
• Plan, design, and execute end-to-end EDM campaigns — from audience selection and messaging to reporting.
• Build and manage data-driven campaign flows including drip and nurture sequences aligned to customer lifecycle stages.
• Leverage Zoho Campaigns and related CRM integrations to personalize outreach and automate journeys.
• Segment audiences using firmographic, behavioral, and engagement data for targeted messaging.
• Partner with the ABM and content teams to create tailored communication for key accounts and verticals.
• Develop and test A/B variations for subject lines, creative design, and CTAs to improve open and conversion rates.
• Monitor campaign performance metrics (open rate, CTR, conversion, bounce) and generate actionable insights.
• Maintain high standards of email deliverability and compliance (GDPR, CAN-SPAM).
• Coordinate with design and content teams to ensure brand consistency and compelling storytelling. What You Bring
• 2–5 years in email/EDM marketing (B2B preferred).
• Hands-on experience with Zoho Campaigns and tools like Mailchimp (Preferred).
• Knowledge of automation, data-driven planning, and A/B testing.
• Understanding of AI tools in EDM, ABM, lifecycle marketing, and customer segmentation.
• Creative flair with an analytical edge
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