Influencer Marketing Executive

Job Description — Influencer Marketing Executive

Company:
Book My Kitty (BMKP Festiverse Private Limited)

Location:
Noida, A 27D, 5th Floor, Sector 16. (Near Sector 16 Metro Station, Exit 4)

Role Summary

Step into a powerful role where strategy meets execution. As an
Influencer Marketing Executive
at Book My Kitty, you will design, activate and scale influencer-led growth programs that create community, drive bookings and amplify brand love. You will lead online campaigns and also own
weekly offline influencer meetups
— building authentic, local networks that turn influencers into long-term brand partners.

This is a high-impact role for someone who thinks like a marketer, leads like a coach, and executes like a closer.

What You'll Own (Key Responsibilities)

• Develop and execute end-to-end influencer marketing strategies to drive app installs, bookings, and brand awareness across Instagram, Facebook, WhatsApp, YouTube Shorts, and Reels.
• Identify, onboard and nurture micro, nano and macro influencers aligned with our brand values and target audiences.
• Plan, organize and lead
  weekly offline influencer meetups
  (venue sourcing, invites, agendas, on-ground coordination, feedback and follow-up) to build strong local communities and content opportunities.
• Negotiate collaboration terms, manage contracts, track deliverables, and ensure timely content publication and payment reconciliation.
• Create compelling campaign briefs, content guidelines and creative direction to ensure influencer output is on-brand and performance-focused.
• Monitor campaign performance, analyze metrics (engagement, CTR, conversion, CAC) and iterate to improve ROI.
• Maintain an influencer CRM — track relationships, campaign history, performance, payments and future opportunities.
• Collaborate with social, content, events, and sales teams to integrate influencer activity into broader marketing and revenue initiatives.
• Run periodic influencer-led activations at RWAs, restaurants, spas/salons, hotels, theatres and other partner venues to drive hyperlocal traction.
• Spot and test emerging platforms, trends and creator formats; recommend experiments and scale winners.

Must-Have Skills & Experience

• 1–3 years of hands-on experience in influencer marketing, creator partnerships or social media marketing (agency or in-house).
• Strong network or proven ability to source and engage local influencers and creators.
• Experience organizing offline events, meetups or on-ground activations — comfortable with weekly in-person coordination.
• Excellent negotiation skills and experience managing budgets, contracts and payments.
• Data-driven mindset — experience with campaign tracking, basic attribution, and reporting (Google Analytics / UTM / platform insights).
• Exceptional communication and relationship-building skills; ability to manage multiple stakeholders with warmth and authority.
• Comfortable working in a fast-paced startup environment; must be proactive, adaptable and highly organized.

Nice-to-Have

• Prior experience with event-driven marketing or community building at RWAs / local societies.
• Familiarity with creator tools, brief templates, content calendars and basic video editing knowledge.
• Knowledge of Delhi NCR influencer ecosystem.

KPIs (What Success Looks Like)

• Number of quality influencer partnerships onboarded per month.
• Monthly influencer-driven bookings & revenue attribution.
• Content performance: average engagement rate, reach and conversion metrics.
• Attendance and outcome of weekly offline meetups (attendees, content produced, leads generated).
• Cost per acquisition (influencer channel) and ROI on influencer spend.

Compensation & Benefits

• Competitive salary (negotiable based on experience) + performance incentives.
• Work from office (Noida)
• Opportunity to lead on-ground community programs and rapid career growth in an early-stage startup.
• Access to Book My Kitty partner perks, restaurant and event privileges.

Reporting & Team

• Reports to: Head of Marketing
• Works closely with: Social Media, Events, Sales & Partnerships teams

Working Hours & Other Details

• Working Days: Monday to Saturday
• Flexible timings with expected availability for evening/weekend meetups and activations.

How to Apply

Send your resume, two case studies of influencer campaigns you've run (or 3 best creator collaborations), and a 2-line plan for running weekly influencer meetups for Book My Kitty to: Mention
"Influencer Marketing Executive — [Your Name]"
in the subject.

About Book My Kitty

Book My Kitty (BMKP Festiverse Private Limited) is the world's first startup dedicated to kitty party management — reimagining community celebrations and local experiences across restaurants, spas, hotels, theatres and RWAs. We combine food-tech and event-tech to create memorable, sponsor-friendly, and monetizable gatherings.

Book My Kitty is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Apply now — step into a role where your work will influence real communities, create joy, and build a brand that redefines celebration.