CRM Specialist

3 days ago

Surat City Surat Gujarat, India 2a3e0c43-e320-4d33-abfc-ab0369c36d10 Full time ₹ 1,80,000 - ₹ 3,60,000 per year

We are looking for a dedicated and detail-oriented CRM Specialist to manage, optimize, and enhance our Customer Relationship Management system. The ideal candidate will ensure smooth CRM operations, maintain data accuracy, support teams with actionable insights, and help improve customer engagement strategies.

Key Responsibilities

  • Manage and maintain the CRM system, ensuring data accuracy, completeness, and consistency.
  • Monitor customer interactions, segmentation, and lifecycle stages to support sales and marketing strategies.
  • Develop and implement automated workflows, campaigns, and customer journeys.
  • Generate reports and dashboards to provide actionable insights to sales, marketing, and management teams.
  • Troubleshoot CRM-related issues and coordinate with technical teams for enhancements or customizations.
  • Conduct regular data audits, cleansing, and updates.
  • Collaborate with cross-functional teams to understand customer data needs and ensure alignment with business goals.
  • Train internal teams on CRM usage, best practices, and new features.
  • Support customer retention, engagement, and loyalty initiatives through CRM-driven strategies.
  • Assist in integrating CRM with other tools and platforms as required.

Requirements

  • Bachelor's degree in Marketing, Business Administration, IT, or related field.
  • 2–4 years of experience in CRM management or similar role.
  • Strong knowledge of CRM platforms (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics, or others used by the company).
  • Excellent data management, analytical, and reporting skills.
  • Ability to understand customer behavior and translate insights into actionable strategies.
  • Proficiency in Excel/Google Sheets; familiarity with automation tools or basic SQL is a plus.
  • Good communication and problem-solving skills.
  • Ability to manage multiple tasks and work with cross-functional teams.

Preferred Skills

  • Experience with CRM automation workflows and lead scoring.
  • Understanding of customer lifecycle and retention strategies.
  • Basic technical understanding of API integrations.
  • Experience in sales or marketing operations.

Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

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