Manager – Alternate Trade

20 hours ago


Chennai Tamil Nadu India ITC Limited Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Business Development: Develop and implement a strategic sales plantargeting Government Education Departments, Key Corporates (KC), Social WelfareTrusts, and Other Big Institutions within the designated area; Identifyopportunities within government tenders, RFPs, and other procurement channels. Contract Matrix & Activation Planning:Develop a contract matrix with key decision -makers of SSA/Govt. Education Dept,KCs, and plan/executing activations in conjunction with the brand team.Ecommerce Strategy & Growth: Develop and execute ecommerce strategies,oversee platform operations, and analyze performance metrics for optimization. Manage the ecommerce product catalog, ensureeffective category management, plan/executing digital marketing campaigns, andanalyze ecommerce metrics for improvement.Client Relationship Management: Establish and maintain strong relationships withgovernment stakeholders, decision -makers, and influencers and act as a trustedadvisor to clients, understanding their needs and offering tailored solutions. Develop Servicing Strategies: Understand systemsat each key Govt. institution and craft servicing strategies aligned withcustomer expectations and ITC ESPB's business plan.Activation Planning & Bid Management: Lead the preparation of winning proposals,presentations, and tenders tailored to government requirements ensuringcompliance with government procurement regulations and policies. Develop a contract matrix with keydecision -makers of SSA/Govt. Education Dept, KCs, and plan/executing activationsin conjunction with the brand team.Collaboration: Work closely with cross -functional teams(product development, marketing, legal) to deliver comprehensive solutions toclients. Facilitate interface between ITC managers andaccount organization by building relationships across the hierarchy.Market Research and Insights: Stay updated on government policies, fundingprograms, and initiatives that impact the business. Develop systems for capturing and reportingcompetitor activity information (sell -in, margins, etc.) Competitor Systems Understanding: Understandcompetitors' systems and processes in these channels and incorporate learnings.Digital Marketing & Analytics: Track and report sales performance, pipeline progress,and market developments to senior management. Plan and execute digital marketing campaigns(Paid Social, Email, Search) to drive ecommerce sales and brand awareness. Requirements MBA from Tier 1 Institutions



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