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Visual Designer

2 weeks ago

Lucknow, Uttar Pradesh, India SYMB Technologies Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Core Responsibilities

1. Visual Design Creation

  • Design static and animated graphics for digital platforms (LinkedIn, YouTube, Instagram, X, etc.)

  • Create banners, infographics, posters, icon sets, digital brochures, and eBooks

  • Build custom decks, whitepapers, and sales presentations aligned with brand standards

  • Collaborate on website visuals, UI design components, and blog illustrations

  • Craft highly engaging thumbnails, social post templates, and newsletter layouts

  • Apply creative storytelling, typography, and layout theory to drive message clarity

2. Branding & Consistency

  • Maintain and evolve visual brand identity including fonts, color schemes, iconography, and layout principles

  • Design and update brand kits, style guides, and reusable templates

  • Ensure all design assets meet accessibility standards (ADA compliant)

  • Perform visual audits and improve consistency across platforms

3. Campaign Support

  • Translate campaign briefs into high-converting creatives and landing page designs

  • Design ad creatives for Google Ads, Meta, and LinkedIn campaigns

  • Support lead-gen campaigns with downloadable assets (PDFs, cheat sheets, guides)

  • Work on both organic and paid visual content, adapting creatives for split testing

4. Collaboration & Workflow

  • Partner with content creators, marketers, and product teams to ideate visuals

  • Participate in creative brainstorming and sprint planning sessions

  • Maintain an organized repository of design files, assets, and version control

  • Meet multiple deadlines across projects with flexibility and creative problem-solving

5. Research & Innovation

  • Stay updated on current trends in branding, design tools, generative design, and UI/UX

  • Test and recommend AI-assisted creative tools for speed and quality improvement

  • Benchmark competitors' visual strategy to suggest new formats and design types

  • Identify process automation opportunities (e.g., templates, design macros, auto resizing)

Key Performance Indicators (KPIs)

  • Engagement metrics on visuals (CTR, reach, shares, downloads)

  • Brand guideline compliance and reduction in visual inconsistencies

  • Timeliness and volume of creatives delivered against content calendar

  • Internal team satisfaction and cross-functional feedback

  • Contribution to improved campaign conversion rates (measured quarterly)



Requirements

  • 2–4 years of professional experience in graphic design (freelance or full-time)

  • Bachelor's degree (or equivalent) in Graphic Design, Visual Communication, Fine Arts, or a related field

  • Strong portfolio demonstrating a wide range of digital and print designs

  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)

  • Familiarity with Canva, Figma, and AI tools like , , Midjourney (preferred)

  • Basic knowledge of motion graphics, and animation is a plus

  • Ability to adapt design style based on context (corporate, modern, minimalist, etc.)

  • Strong time management and organizational skills

  • Excellent attention to detail, color, layout, and typography



Benefits

  • Competitive salary based on experience and performance

  • Annual bonus tied to performance indicators

  • Flexible work environment with work-from-home flexibility

  • Exposure to international design standards and branding practices

  • Direct impact on marketing and product visibility

  • Open to customized compensation mix: fixed variable long-term incentives