Group Product Marketing Manager
7 days ago
Wayground is one of the fastest-growing EdTech platforms and SaaS businesses in the world. Our team is on a mission to motivate every student and our learning platform is used by more than 75 million monthly active users in more than 150 countries, including over 90% of U.S. schools.
We have phenomenal investors, sustainable revenue growth, and we're committed to growing and improving every day. If you're excited about creating a global SaaS company with a mission that you can be proud of then Wayground might be a good fit for you.
We are seeking a strategic and experienced Product Marketing Manager to lead our product marketing efforts. In this role, you will be responsible for shaping the go-to-market strategy, driving product adoption, and positioning our solutions in a competitive market. You will collaborate closely with cross-functional teams, including product management, sales, customer success, and creative, to ensure our products are effectively communicated and aligned with market demand
What You'll Do:
- Market analysis and positioning: Conduct market research, competitive analysis, and customer insights to refine product positioning and messaging.
- Go-to-market planning: Lead product launch plans, working cross-functionally to align on goals, timelines, and deliverables Sales enablement: Partner with sales teams to create compelling sales collateral, presentations, and training materials that articulate the value of the product.
- Customer personas and insights: Develop detailed customer personas, identifying their needs and pain points to create targeted messaging.
- Content development: Oversee the creation of engaging content, including blog posts, case studies, webinars, and white papers, to support marketing and lead generation efforts.
- Performance tracking and reporting: Analyze marketing campaign performance, adjust strategies as needed, and report key insights to stakeholders.
Who You Are:
- We highly value your skills and work ethic over the number of years of experience. Howe
ver, this role typically requires at least 6 years of experience in product marketing or a related product-focused field. - You have a strong cross-functional influence in a similar organization.
- You are comfortable analyzing quantitative and qualitative datasets.
- You are excellent at conducting market research.
- You quickly turn research and analysis into an actionable plan you can test.
- You are ready to commit to our mission.
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