Junior Digital Marketing Executive
10 hours ago
About the Role
We're looking for a smart, proactive Junior Digital Marketing Executive to support day-to-day digital activities across social media, content, website management, and campaign execution.
This role is perfect for someone who is hands-on, organized, eager to learn, and comfortable working across multiple verticals.
Key Responsibilities
1. Social Media Management
- Schedule and publish content across all platforms (Instagram, Facebook, LinkedIn, YouTube).
- Coordinate with the design team for creatives, reels, and motion graphics.
- Maintain monthly content calendars and track posting consistency.
2. Performance Marketing Support
- Assist in setting up and monitoring ads across Meta, Google, and LinkedIn.
- Track daily performance metrics: CTR, leads, cost per result, keyword performance, etc.
- Share weekly reports with insights and improvement notes.
3. Website & SEO Support
- Update website banners, product pages, and blogs.
- Assist with basic SEO activities: keyword insertion, meta tags, uploading blogs, tracking rankings.
- Coordinate with developers for website updates and fixes.
4. Content Coordination
- Assist in drafting short captions, headlines, product descriptions, and emailers.
- Research industry trends to support content planning.
- Ensure tone and brand guidelines are followed across all verticals.
5. Analytics & Reporting
- Track performance analytics for all platforms.
- Prepare weekly & monthly performance reports.
- Maintain dashboards for leads, engagement, campaign ROI, etc.
6. Communication & Coordination
- Work closely with the marketing manager for campaign execution.
- Coordinate with designers, agencies, photographers, and internal teams.
- Support offline marketing activities (events, brochures, POS materials) when required.
Required Skills
- Knowledge of social media platforms and best practices
- Basic understanding of Meta Ads & Google Ads
- Comfortable with Excel/Sheets and reporting
- Good communication and copywriting skills
- Familiarity with Canva, can create ad copies
- Understanding of SEO basics
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