Public Relations Manager
2 weeks ago
Job Description
Hiring: PR Manager (Fashion
• Beauty
• Lifestyle
• Luxury)
Location: Mumbai
Experience: 2-3 years in a reputed PR agency
Joining: Immediate
Salary: ₹55,000–₹60,000 in hand (₹7–8 LPA)
We're looking for a sharp, dynamic and well-networked PR professional to join LOFT PR and lead some of our most exciting luxury fashion, beauty, lifestyle and wellness accounts.
What You'll Be Responsible For
Celebrity Sourcing & Visibility
• Managing celeb gifting, seeding and styling requests
• Maintaining relationships with stylists, managers, and celebrity teams
• Identifying proactive opportunities for celeb placements
Influencer Marketing
• Planning and executing monthly influencer strategies
• Managing paid + barter collaborations
• Negotiating deliverables, closing creators, and ensuring quality control
• Tracking performance and reporting
Media Relations
• Building strong relationships with journalists & editors across fashion, lifestyle & luxury
• Pitching stories, securing features and interview opportunities
• Handling press releases, media follow-ups and coverage tracking
Account & Client Management
• Leading day-to-day communications with fashion, beauty, lifestyle and wellness clients
• Planning monthly PR calendars, strategies and content buckets
• Managing shoots, events, pop-ups, and brand partnerships
• Ensuring timely deliverables and high-quality execution
Who You Are
• Someone with solid experience in a Mumbai PR agency
• Deep understanding of the fashion + lifestyle ecosystem
• Good network with stylists, influencers, media publications
• Strong communication, negotiation and problem-solving skills
• Highly organised, proactive, and reliable
• Ready to handle multiple premium accounts independently
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