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Head Digital Marketing

2 weeks ago

Greater Noida, Uttar Pradesh, India Headspace Hr Full time US$ 1,20,000 - US$ 2,00,000 per year
  • Lead end-to-end new product launches from concept development to market activation.
  • Own and execute multi-channel marketing campaigns across digital
  • Conceptualise and run influencer, loyalty programs,
  • design and execute community marketing, media
  • Craft and elevate a brand that resonates deeply with urban families, millennials, and Gen Z.
  • Manage P&L ownership, pricing strategy, packaging design, and go-to-market (GTM) plans.
  • Champion consumer insights, drive qualitative and quantitative research, and translate insights into brand strategy.
  • Collaborate cross-functionally with product, supply chain, sales, and leadership teams.
  • Manage external partners, creative agencies, and key influencers/celebrity collaborations.
  • Drive brand storytelling rooted in trust, traceability, and quality.
  • Demonstrated expertise in designing and executing effective go-to-market (GTM) strategies across digital and offline channels