Content Writer

Location: Chennai | 10 AM – 7 PM |  1 WFH Day/Week | 5-Day Work Week 

About MySmartAlign

MySmartAlign (MSA) is a pioneering clear aligner brand with a strong presence in
India and Malaysia

, bringing over
10 years of expertise

in the aligner and digital orthodontics industry. We empower dental professionals with advanced, end-to-end aligner solutions from precision case planning and in-house aligner production to robust training and tech support. Trusted by thousands of partner clinics, MSA is redefining the future of orthodontics. As a growing brand in the dental tech space, we value agility, trust, and operational excellence.

As part of our continued growth, MSA is building a
dedicated in-house branding department

to lead the creative direction and communication strategy of the brand across
digital and offline platforms

. This robust team will be at the core of shaping MSA's visual identity, campaign narratives, and market presence. While their primary focus will be on
strengthening MSA's brand voice

, they will also extend their expertise to
support the branding needs of our sister concerns

, ensuring cohesive storytelling and brand alignment across the board.

We are looking for a
creative and strategic Content Writer

with around
1 year of hands-on experience

to join our newly formed in-house branding team. 

What You'll Be Doing at MSA

• As a Content Writer in MSA's newly formed in-house branding team, you won't just be writing, you'll be shaping how our brand speaks to the world.
• You'll create content that connects, informs, and converts ranging from
  snappy social media copy

,
Instagram-first storytelling

, and
LinkedIn thought leadership posts

, to
long-form blogs, newsletters, and website articles

. You'll also take the lead in writing
marketing collateral

such as brochures, landing pages, emailers, campaign presentations, and product/service descriptions all aligned with MSA's tone and purpose.
- A key part of your role will be to
assist in scripting content for videos, product explainers, and training modules

, helping transform complex clinical or product insights into easy-to-understand, engaging narratives. You'll work closely with our branding team to develop
visually aligned content

, brainstorm campaign ideas, and bring concepts to life across digital and offline formats.
- You'll be responsible for
managing content calendars

, maintaining consistent publishing schedules, and contributing to the overall
content strategy

with data-backed suggestions and creative direction.
- As the brand voice behind the scenes, you'll also contribute to
building the C-suite's personal brand

, supporting them with impactful LinkedIn posts, articles, and professional communication.
- Additionally, you'll write for our
sister brands

, adapting your style to preserve each brand's unique identity while maintaining coherence across the brand ecosystem.
- This role is ideal for someone who blends
creative thinking with strategic clarity

, and thrives in a fast-paced, collaborative environment where every piece of content is an opportunity to build trust, educate, and elevate the brand.

We're Looking For Someone Who:

• Holds a
  Bachelor's or Master's degree

in
English, Journalism, Communications

, or a related field
- Has
1+ years of hands-on content writing experience

, preferably in
healthcare, dental tech, or wellness

sectors
- Understands
basic SEO principles

, including keyword research and content optimization
- Possesses strong
copywriting skills

clear, persuasive, and tailored to the audience and platform
- Is comfortable creating
Instagram-first content

, including storytelling-based carousels and short-form posts
- Can research and produce
long-form content

such as blogs, LinkedIn articles, newsletters, and thought leadership pieces
- Enjoys working collaboratively with
designers, marketers, and senior leadership

to bring ideas to life
- Has excellent
grammar, adaptability, and attention to detail

, with a strong sense of brand tone and voice

Bonus if you have:

• A background in
  dentistry or dental-related fields

that enhances your writing contextually