New Category Leader

20 hours ago

Bengaluru, Karnataka, India Licious Full time

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India's most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…

About the role...

Licious is expanding beyond meat and into the world of general merchandise — bringing its deep expertise in cutting, curing, and cooking to everyday meat lovers through a curated range of kitchenware and cooking aids. This portfolio will include products like chef knives, meat tenderisers, grills, skewers, oven mitts, aprons, and serving platters, and will eventually extend into lifestyle products for meat enthusiasts such as T-shirts, kitchen décor, and more. These products will be sold online via the Licious app as well as in Licious offline stores. We're looking for an end-to-end owner to build this category from scratch — someone who can blend product sensibility, commercial acumen, and customer obsession to make "Licious for Meat Lovers" a household name beyond food

What makes the role meaty?

  1. Portfolio Strategy -

● Define the product portfolio and launch roadmap based on market sizing, consumer insights, and Licious' right to win in each subcategory.

● Understand each product's triggers and barriers, identifying key features that can upgrade the category standards and reflect the Licious quality promise.

  1. Sourcing & Product Development

● Identify and onboard the right sourcing and manufacturing partners.

● Drive the complete product mix — spanning product design, pack formats, pricing, and positioning — including sub-brand creation where needed.

  1. Go-To-Market (GTM) & Merchandising

● Define where and how to sell — across digital and offline channels.

● Collaborate with product and tech teams to build storefronts and backend systems that seamlessly integrate this category into the Licious ecosystem.

  1. P&L Ownership

● Own the end-to-end P&L for the category, taking it from 0 to 1 while ensuring sustainable profitability.

● Build conviction in the business case and bottom-line viability of the portfolio

We hope that you have…

● Category & Sourcing Expertise: Proven experience in sourcing and category management within kitchenware, home, or related categories; ideally with experience building private labels in this space.

● P&L Management: Strong track record of driving growth with profitability discipline.

● Design Sensibility: Ability to elevate everyday objects into aspirational, premium products.

● Customer & Quality Obsession: Deep empathy for consumers and a relentless pursuit of quality excellence.

● Entrepreneurial Drive: This is a 0 to 1, individual contributor role that demands ownership, agility, and accountability. You should be self-driven and excited by the opportunity to build something from the ground up — if you've ever wanted to run your own startup, this is your testing ground

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