Graphic Designer

3 days ago

Mumbai New Delhi, India Child Rights and You (CRY) Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About CRY:

CRY is Indias most trusted NGO working on the issue of child rights for the last 45 years. Over the years CRY has impacted the lives of over 3 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Programme, Brand Communications, People practices, and Finance. CRYs reach is Pan India with a presence in 15 states. CRY works to ensure happier childhoods for Indias children

Key Responsibilities

  • Work closely with the Brand Manager and AGM to develop and execute design strategies for national campaigns and organizational initiatives.
  • Conceptualize and create compelling designs for brand campaigns across digital, print, and outdoor platforms.
  • Design and produce creative assets for social media, donor and volunteer communication, fundraising, and event/activation branding.
  • Ensure alignment with brand strategy and communication goals.
  • Maintain and evolve brand guidelines, ensuring consistency across all touchpoints.
  • Mentor and provide guidance to design interns, fostering a culture of learning and creativity.
  • Collaborate with cross-functional teams to drive brand visibility, engagement, and recall.
  • Ensure adherence to CRY's brand identity while innovating within the visual language.

Education, Skills & Experience

  • Academic training in graphic design and visual communication
  • Minimum 3-5 years of experience with a creative agency or design studio or as a freelancer
  • Proficiency with Adobe Suite (Illustrator and Photoshop primarily) & InDesign is a must. Formats - Photo edits, Illustrations, adapts.
  • Knowledge in CANVA and the new image AI tools.
  • Basic knowledge in video creations with Adobe Effects/ Premier Pro.
  • Knowledge in visual communication and in photography is an asset
  • Strong conceptual thinking and hands-on execution skills across mediums.
  • Proven ability to manage multiple projects and meet tight deadlines.
  • Deep understanding of branding, storytelling, and design principles.
  • Strong interpersonal and collaboration skills.

Write in:

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