Digital Marketing Manager

1 week ago

Delhi, Delhi, India OneNDF Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About Us

We are a fintech platform revolutionizing access to secured and unsecured loans for SMEs, builders, and business owners. With a strong network of banks, NBFCs, and CAs, we focus on transparent, compliant, and ROI-driven growth. To scale our acquisition channels, we are hiring a Meta & Google Ads Expert with proven experience in managing performance campaigns in high-regulation industries like fintech.

Role Overview

As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry.

Key Responsibilities


• Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.


• Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments.


• Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.


• Set up and maintain pixels, conversion APIs, and tracking dashboards.


• Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.


• Handle G2 verification processes and ensure all campaigns meet Meta & Google's advertising policies for financial services.


• Collaborate with content, design, and tech teams for cohesive growth campaigns.


• Monitor daily campaign performance and prepare weekly ROI reports.


• Run A/B tests to identify winning creatives, keywords, and audience strategies.


• Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.

Requirements


• 4–6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI.


• Proven track record of lead generation campaigns in regulated industries.


• Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools.


• Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles.


• Experience in G2/Google Ads financial verification & Meta policy approvals.


• Excellent analytical skills with expertise in data-driven campaign optimization.


• Ability to manage large ad spends while driving performance efficiency.

Preferred Skills


• Prior work with loan marketplaces, NBFCs, or digital lending platforms.


• Knowledge of multi-language targeting (English + regional).


• Familiarity with SEO/organic growth synergies to support paid campaigns.


• Strong creative sense for building fintech-compliant ad communication.

What We Offer


• Competitive salary with performance-linked incentives.


• Leadership role in driving fintech digital marketing.


• Direct exposure to lenders, borrowers, and ecosystem partners.


• A fast-paced, growth-driven startup culture

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