Principal Product Manager

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Role Overview

We are seeking a seasoned Principal Product Manager – AI (Platform & Growth) to lead the development and expansion of HighLevel's AI product suite. You will oversee a portfolio of AI initiatives, drive the vision, strategy, growth and execution of AI capabilities across the platform. This is a high-impact, hands-on role suited for someone passionate about shaping cutting-edge AI products in a fast-growing SaaS environment.

Key Responsibilities:

Strategy & Vision:

• Define and articulate the vision and strategy for HighLevel's AI product suite, aligned with business objectives.
• Shape the overall HighLevel AI strategy and serve as a thought leader with org-wide influence.
• Identify market opportunities and translate them into product roadmaps grounded in user value, ethics, and market trends.

Product Planning and Roadmap:

• Own the end-to-end product lifecycle—from ideation and proof-of-concept to scaling and optimization.
• Lead 0-to-1 initiatives and guide products through growth phases with agility, customer insight, and long-term market positioning.
• Ensure AI products are developed and deployed responsibly, incorporating principles of AI ethics, compliance, transparency, and fairness.
• Collaborate with engineering, design, data, marketing, support, and GTM teams for seamless delivery and execution.

Requirements Definition:

• Conduct user research, interviews, and data analysis to gather insights and identify pain points.
• Translate user needs into clear and actionable product requirements, user stories, and acceptance criteria.

Product Development and Launch:

• Collaborate with engineering, design, GTM, and support teams to ensure timely and high-quality product delivery.
• Plan and execute product launches, creating go-to-market strategies, coordinating marketing efforts, and driving user adoption and engagement.

Stakeholder Communication:

• Regularly communicate product strategy, decisions, milestones, and insights to stakeholders and executives.
• Provide guidance to teams working across functions and divisions, ensuring organizational alignment.
• Be the subject matter expert on AI use cases, product development, and market fit across the org.

Performance Monitoring and Analysis:

• Define, measure, and track key product and business metrics to evaluate performance and inform future strategy.

• Core KPIs of the role - Increase the adoption of AI products & revenue.

• Gather and analyze user feedback, competitive trends, and internal insights to evolve the product direction.

• Play a key role in IPO readiness by ensuring HighLevel's AI strategy supports differentiation, scalability, and market positioning.

Qualifications:

• 10+ years of product management experience, with a proven track record in building and scaling AI-powered products.
• Demonstrated success in leading 0-to-1 launches and driving iterative growth.
• Deep familiarity with AI technologies such as LLMs, NLP, ML models, agent builders, and chat/voice bots.
• Understanding of how AI integrates into SaaS environments and how SaaS ecosystems work.
• SaaS background is highly recommended.
• Strong track record in leading cross-functional teams in agile environments.
• Excellent product sense, analytical skills, and communication capabilities.

What We're Looking For:

• Domain Knowledge: A strong grasp of AI technologies and their practical applications in SaaS workflows and customer use cases.
• Strategic Thinking: Ability to drive complex product strategies that align user value with business growth and IPO readiness.
• Analytical Rigor: Strong analytical thinking and ability to use data and experimentation to inform decisions.
• User-Centric Mindset: Deep empathy for users, with a passion for solving real-world problems using intuitive and intelligent product experiences.
• Bias for Action: Operates with urgency, adapts quickly, and thrives in ambiguity.
• Communication Excellence: Can clearly articulate product strategy, decisions, and trade-offs to both technical and non-technical audiences.
• Ethical Leadership: Ensures AI development is aligned with compliance, ethical standards, and responsible innovation.

Why Join HighLevel?

Collaborative, driven, and remote-first culture.

Empowered to take ownership and drive outcomes.

Focused on building user value with speed and agility.

Continuous learning and innovation encouraged at all levels.

Be a key part of scaling one of the fastest-growing platforms in the AI + SaaS space.

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.