Deputy Brand Consultant
2 weeks ago
Responsibilities :
Social Media & Content
- Curate and execute content strategies across Instagram, LinkedIn, and other platforms
- Elevate brand storytelling through visuals, captions, and campaigns
- Monitor engagement and adapt content to resonate with a luxury audience
Brand Management
- Maintain and evolve brand guidelines across all touchpoints
- Ensure brand consistency in messaging, tone, and visual identity
- Support brand positioning and strategic development
Product Management
- Collaborate with product teams on packaging, design, and launch strategies
- Align product features and aesthetics with brand values
- Assist in go-to-market planning and consumer feedback integration
PR & Communications
- Coordinate with PR agencies and media outlets for brand coverage
- Draft press releases, media kits, and brand stories
- Build relationships with influencers and industry partners
Event Planning & Participation
- Plan and execute brand events, pop-ups, and exhibitions
- Represent the brand at trade shows, luxury fairs, and networking events
- Manage event logistics, branding materials, and post-event engagement
Agency & Vendor Coordination
- Liaise with creative, media, and packaging agencies to deliver premium brand experiences
- Manage briefs, timelines, and feedback loops with external partners
- Ensure all outputs reflect the brand's elegance and strategic goals
Market Research & Insights
- Conduct competitor and consumer research in the luxury segment
- Identify trends in design, packaging, and consumer behaviour
- Translate insights into brand strategies and product positioning
Packaging & Design Oversight
- Collaborate with designers to create packaging that's refined, functional, and visually stunning
- Ensure packaging meets compliance and sustainability standards
- Own the aesthetic and tactile experience of our product presentation
Job Type: Full-time
Pay: ₹400, ₹500,000.00 per year
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
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