Social Media Executive
6 days ago
Key responsibilities
- Content creation: Develop creative and engaging content, including text, images, and videos, tailored to each platform and the brand's target audience.
- Community management: Interact with the audience by responding to comments, messages, and inquiries, fostering a positive community around the brand.
- Scheduling and publishing: Schedule and publish posts across various social media channels at optimal times for maximum reach.
- Performance analysis: Monitor social media analytics to track key metrics, identify trends, and generate reports to inform future strategies.
- Brand consistency: Ensure all social media activity aligns with the overall brand we are associated with and identity marketing strategy.
- Trend monitoring: Stay up-to-date with the latest social media platforms, trends, and best practices to ensure the brand's content remains relevant and competitive.
Required skills and qualifications
- Strong communication and writing skills: Essential for creating compelling content and engaging with the audience.
- Creativity: Necessary for developing fresh and engaging content ideas.
- Strategic thinking: Ability to develop a cohesive social media strategy that supports business goals.
- Analytical skills: Proficiency in using social media analytics tools to measure performance and derive insights.
- Platform knowledge: Deep knowledge of content creation, social media platforms. Canva, Illustrator, Photoshop, Video/Reel Making etc
- Basic marketing knowledge: Familiarity with online marketing principles and channels.
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