Digital Marketing Manager

The Digital Marketing Specialist will develop, implement, and manage a comprehensive digital marketing strategy to promote home health care services, increase brand awareness, generate leads, and foster patient engagement. This role requires a strong understanding of both general digital marketing principles and the unique landscape of healthcare marketing, including compliance with relevant regulations like HIPAA.

Key Responsibilities:

• Digital Strategy Development and Execution:

• Develop and implement strategic digital marketing plans encompassing SEO, SEM, social media, content marketing and potentially other channels.

• Align digital marketing initiatives with overall business objectives, such as increasing patient volume and building brand loyalty.

• Identify target audiences and develop strategies to reach them effectively.

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

• Oversee SEO efforts to improve website visibility, drive organic traffic, and optimize website content for relevant keywords.

• Plan and manage PPC campaigns across Google and other relevant platforms to drive targeted traffic and leads.

• Utilize local SEO strategies to attract patients in specific geographic areas.

• Expertise in tools such as SEMrush, Ahrefs.

Content Marketing:

• Develop and execute a content marketing strategy focused on patient education, including blog posts, videos, infographics, and other formats.

• Create compelling and accurate content that addresses common healthcare concerns and answers patient questions.

• Ensure content is accessible and easy to understand for diverse audiences.

Social Media Marketing:

• Manage the firm's presence on relevant social media platforms (e.g., Facebook, Instagram, LinkedIn).

• Develop and share engaging content, including patient success stories (with consent), health tips, and information about the firm's services.

• Interact with the online community and respond to inquiries professionally and in compliance with regulations.

Analytics and Reporting:

• Measure and report on the performance of all digital marketing campaigns using tools like Google Analytics, hotjar.

• Analyze key metrics (e.g., website traffic, conversion rates, social media engagement) to identify trends and optimize strategies.

• Advanced AI Integration: Leverage AI-powered analytics tools for deeper insights into patient behavior, campaign performance, and trends, and utilize AI for predictive analytics to forecast outcomes.

• Provide regular reports and data-driven insights to management.

Healthcare Compliance and Ethics:

• Ensure all marketing activities comply with HIPAA regulations, including patient privacy and data security.

• Obtain proper patient consent before using testimonials or sharing health information.

• Maintain accuracy and transparency in all marketing materials.

Collaboration:

• Work closely with internal teams, including sales, medical staff, and administration, to ensure marketing alignment.

• Collaborate with external agencies or vendors as needed.

Qualifications:

• Master's degree in marketing, Communications, or a related field from a Tier 1 / Tier 2 MBA College.

• Proven experience in digital marketing, with a focus on healthcare or a similar regulated industry.

• Strong understanding of digital marketing tools and techniques, including SEO, SEM, content marketing, social media marketing, and email marketing.

• Familiarity with healthcare regulations, particularly HIPAA, and a commitment to ethical marketing practices.

• Excellent communication, interpersonal, and writing skills, with the ability to create clear, concise, and engaging content.

• Analytical and data-driven thinking, with the ability to interpret data and generate actionable insights.

• Proficiency with analytics tools (e.g., Google Analytics) and marketing platforms.

• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Experience in a managerial role within the healthcare sector.

• Familiarity with specific home health care marketing strategies and ideas.

• Experience with marketing automation tools and should have explored Generative Engine optimization.