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Senior Marketing Executive

2 weeks ago

Ameerpet Hyderabad Telangana, India Tulasi RND Techies Pvt Ltd Full time ₹ 3,60,000 - ₹ 5,40,000 per year

About Patshala

Patshala is a leading institute committed to excellence in professional education, specializing in CA (Chartered Accountancy) and CMA (Cost and Management Accountancy) courses. Our mission is to empower future finance professionals through high-quality instruction, innovative learning methods, and industry-relevant training.

Job Summary

We are seeking a results-driven and experienced Marketing Professional to lead and execute our marketing strategies. The ideal candidate will have a solid understanding of the education industry and will be responsible for promoting Patshala's brand, driving student enrollment, and increasing our online and offline presence.

Key Responsibilities

  • Develop and execute strategic marketing plans to increase brand awareness and drive student acquisition.
  • Manage digital marketing campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
  • Plan and coordinate offline marketing activities such as seminars, workshops, career fairs, and school/college outreach programs.
  • Collaborate with the academic and sales teams to align marketing initiatives with business goals.
  • Monitor and analyze the performance of marketing campaigns using key metrics and suggest improvements.
  • Handle social media content strategy and engagement.
  • Manage the creation of promotional materials like brochures, banners, emailers, and newsletters.
  • Work with designers and content creators to ensure consistent brand messaging.
  • Build partnerships with schools, colleges, and other relevant institutions.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  • Minimum of 4 years of proven experience in marketing, preferably in the education sector.
  • Excellent communication, interpersonal, and organizational skills.
  • Creative thinker with strong problem-solving ability.
  • Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills

  • Experience in EdTech or educational services marketing.
  • Familiarity with CRM tools and lead nurturing strategies.
  • Basic understanding of CA/CMA course structures and student profiles

Interested candidates please send me resume through WhatsApp

Job Type: Full-time

Pay: ₹10, ₹45,000.00 per month

Benefits:

  • Health insurance

Education:

  • Bachelor's (Preferred)

Experience:

  • Marketing: 3 years (Preferred)

Language:

  • English (Preferred)

Work Location: In person