Digital Marketing Manager
3 days ago
Job Title: Digital Marketing Manager
Company: Qurbat
Location: Gurgaon
Experience Required: 5+ years
Industry: Fashion / Retail / Apparel
Employment Type: Full-Time
About Qurbat:
Qurbat is an emerging ethnic fashion brand that blends traditional aesthetics with modern trends. As we scale digitally, we're looking for a skilled and creative Digital Marketing Manager to lead content-driven campaigns, especially on Instagram and YouTube, Linked in while overseeing a small but growing creative team.
Key Responsibilities:
• Social Media Management: Lead and manage Qurbat's Instagram and YouTube strategy, ensuring strong visual consistency and high audience engagement.
• Content Planning & Execution: Create monthly content calendars, manage shoots, reels, behind-the-scenes videos, and influencer collaborations.
• Thumbnail Creation: Design engaging and high-converting thumbnails for YouTube videos using Canva and Photoshop.
• Team Handling: Supervise content creators, video editors, interns, and freelancers to ensure timely output and brand consistency.
• Graphic Design Oversight: Guide the design team or create marketing creatives, ads, and social media graphics yourself when required.
• Performance Tracking: Analyze content performance using YouTube Studio, Meta Insights, and Google Analytics to optimize future content.
• Campaign Ownership: Plan and execute paid and organic campaigns across social platforms to drive awareness, reach, and sales.
• Brand Aesthetic: Ensure that all visual content aligns with Qurbat's brand identity and seasonal collections.
Must-Have Skills:
• Strong knowledge of Instagram Reels, YouTube channel growth, and visual storytelling.
• Hands-on experience with thumbnail design, video titles, hooks, and SEO for YouTube.
• Proficiency in Canva, Photoshop, and basic video editing tools (e.g. Cap Cut, Premiere Pro a plus).
• Ability to lead a small creative team, assign roles, and manage timelines.
• Excellent visual sense and strong attention to detail.
• Good communication and planning skills.
Preferred Qualifications:
• Bachelor's degree in Mass Communication, Digital Marketing, Multimedia, or a related field.
• 5+ years of digital marketing experience, with portfolio links or YouTube/Instagram handles managed in the past
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