Sales & Marketing Trainer

3 hours ago


Vazhayur Malappuram, India Scott Lumin Private Limited Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Description – Sales & Marketing Trainer (Wellness Products)Role Title: Sales & Marketing Trainer Function: Sales Excellence / Learning & Development Location: South India (field + hybrid across KA/TN/KL; occasional pan-India) Reports to: State Sales Head / Director–Sales & Marketing Team Interfaces: Channel Sales Managers, Zonal Managers, Demo Executives, Tele-calling, Marketing, Service Role Purpose: Build a consistent, high-performing frontline by designing and delivering science-backed product training and AI-enabled sales enablement that lifts lead quality, demo effectiveness, conversion, and customer experience across KYK wellness and water-treatment portfolios. Key Responsibilities (KRAs)Training Design & Curriculum (Foundational) Develop modular curricula: product science (alkaline/hydrogen water), competitor mapping, objection handling, pricing/discount policy, AIDA/SPIN/Challenger frameworks, CRM hygiene, demo protocols (ORP/pH/TDS/PPB), and post-sale handover. Localize content for Kannada/Tamil/Malayalam/Hindi/English; create micro-learning (10–15 min) and AI-assisted practice (role-play bots, quizzes). Maintain SOPs & certification paths (New Hire, Refresher, Manager-Track). Delivery & Coaching (Field & Virtual) Run weekly virtual classes (Zoom/Meet) and monthly in-person bootcamps; conduct floor-coaching, joint calls, and field demos. Certify Tele-calling → Demo Exec → Sales Officer → Manager pathways with pass/fail, remediation plans. Performance Enablement & Sales Ops Convert playbooks into battle-cards, talk tracks, pitch decks, WhatsApp/email templates. Ensure Discount Ticket Policy and correct CRM documentation. Drive adoption of Neodove/CRM/ERP and analytics dashboards. Quality, Compliance & Brand Audit CRM hygiene, demo quality, and brand adherence in showrooms/stock points/trial centers. Standardize awareness meetings (agenda, CTA, data capture) and ensure Golden-Hour follow-ups (≤20 hrs) post-demo. Program Management & Stakeholder Alignment Quarterly Training Calendar; coordinate with State/Zonal/Channel Managers for pipeline-linked training. Publish training impact reports tying learning to revenue KPIs. KPIs (Measurable Targets)A. Sales Impact (40%)Lead→Demo Conversion uplift: +10–15% within 90 days vs. baseline. Demo→Order Conversion uplift: +5–8% within 90 days vs. baseline. Average Revenue per Rep / per Outlet: +10% by Q2 post-onboarding. Discount efficiency: % of orders closed with ≤1 ticket ↑ by 8–10%. B. Capability & Coverage (25%)New Hire Certification TAT: 95% certified ≤10 business days of joining. Refresher Completion: ≥90% active Salesforce monthly. Coaching Touchpoints: ≥4 structured sessions/rep/quarter (logged in CRM). C. Process & Compliance (20%)CRM Hygiene (T+0 entries): ≥95% compliance across trained teams. Golden-Hour Follow-ups: ≥90% within 20 hours post-demo. Training NPS: ≥60; Manager satisfaction ≥85%. D. Content & Digital Adoption (15%)AI Practice Usage (role-play/quizzes): ≥80% of trained reps complete monthly sets. Localized assets (5 languages): 100% critical assets updated quarterly. Asset Utilization (battle-cards/templates): ≥75% usage (tracked via link/CRM clicks). Quarterly Score: Weighted roll-up of A–D. Thresholds: ≥100% target = Exceeds, 90–99% = Meets,



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