Digital Marketing Manager

2 days ago

Pune, Maharashtra, India Tudip Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position Summary

The Digital Marketing Manager in Tudip is passionate about all things in marketing and technology. Someone who understands and works towards performance based marketing, well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue, tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Roles & Responsibilities

As a part of an agile team environment, you are expected to independently work on end-to-end target delivery which includes

  • Planning and managing marketing campaigns on all channels (web, email and social) to ensure improved performance metrics with increased leads.
  • Planning and managing social media strategy and posting content frequently and accurately on social channels.
  • Will work with the marketing team, supporting teams (such as programmers) to launch campaigns on time and on budget.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns from concept to execution.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Job Requirements/Qualifications

  • Educational Qualification: MBA (Marketing).
  • Hands-on 5+ working experience in digital marketing.
  • Strong grasp of current marketing tools and strategies, and best practices in online marketing and measurement.
  • Leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Sense of appreciation for content, design, and aesthetics.
  • Experience in identifying target audiences and devising creative digital campaigns that engage, inform and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in creating, managing and optimizing Google Adwords campaigns.
  • Working knowledge of WordPress.
  • Proficiency in digital marketing tools and platforms
  • Strong analytical skills and data-driven thinking.

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