Analyst I, eCommerce

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India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.

Job Description:

Position Title

Analyst I, eCommerce Content Analyst

Function/Group

Sales Strategy & Intelligence

Location

Powai, Mumbai

Shift Timing

11.00 AM – 08.00 PM

Role Reports to

Manager/Sr. Manager

Remote/Hybrid/in-Office

Hybrid

ABOUT GENERAL MILLS

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW

Function Overview

GIC Sales Strategy & Intelligence team partners with our global General Mills sales teams in providing them with analytical horsepower and enable business continuity so they can focus on core activities – Selling, driving distribution gains and optimizing merchandising plans to deliver sales volume targets. We enable customer, pricing & promotion strategies across the global markets through our focused capabilities of Sales Execution, Trade & Strategic Revenue Management and Category Management. Teams within function are aligned to the above focused capabilities for each of our markets and each team member specializes in domains of Advanced Analytics, Visual Insights & Planogramming.

We are a family of Data analysts, Business analysts and Business Consultants with diverse opinions, cultures and passions and are united by our desire to serve the world by making food people love. We apply the principles of analytics to everything we do, constantly experimenting to discover new ways to add value to our stakeholders, customers and team members.

For more details about the Function please visit this Link

Purpose of the role

The Content Analyst will be responsible for ensuring all product detail page (PDP) content on is accurate, complete, and optimized for conversion. This role plays a key part in maintaining digital excellence across our online portfolio—bridging analytics, content quality, and competitive intelligence to improve the consumer shopping experience and drive sales performance

KEY ACCOUNTABILITIES

Content Management & Accuracy

• Audit and update content on to ensure product titles, images, copy, and attributes are accurate and aligned with brand and retailer requirements.

• Partner with cross-functional teams to identify and resolve content gaps, inconsistencies, or compliance issues.

• Own regular content refresh cycles to maintain relevance and accuracy across priority SKUs.

Content Performance Monitoring

• Leverage Scintilla data to track and report content health metrics (e.g., completeness, accuracy, and quality scores).

• Analyze PDP view and drop-off rates within Scintilla to identify underperforming content and provide data-driven recommendations for improvement.

Competitive Benchmarking

• Regularly review competitive product content and identify trends, best practices, and whitespace opportunities.

• Summarize competitive insights and share actionable recommendations with the business and marketing teams to inform content strategy and prioritization.

Collaboration & Communication

• Work closely with Walmart eCommerce, Customer Marketing, and sales teams to align content updates with overall business objectives and retailer campaigns.

• Provide insights and visual summaries of content performance and competitive landscape during monthly business reviews or digital check-ins.

Requirements

• Education – Full time graduation from an accredited university (Mandatory- Note: This is the minimum education criteria which cannot be altered)
• Bachelor's degree in communications, Marketing, Business or English, or a related field. 2-3 years of experience in an agency or similar role, online marketing or eCommerce operations
• Knowledge of keyword placement and SEO best practices. Excellent written and verbal communication skills. Proficiency in computer use and advanced knowledge of HTML.

Company Overview:

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.