Category Marketing Manager

6 days ago

Remote, India GLOBAL IT SOLUTIONS Full time ₹ 59,900 - ₹ 19,28,044 per year

Key Responsibilities

  • Category Leadership & Brand Positioning o Define and evolve Infinite Uptime's category narrative, ensuring market leadership in process/energy efficiency. o Develop and oversee branding initiatives that maximize "top 10 visible brand" status by influencing external references, analyst reports, and sector publications.

  • Strategic Marketing & Campaigns o Lead high-value demand generation campaigns targeting CXO-level decision-makers within top 200 industrial accounts. o Origin and execute cross-platform content (industry insights, whitepapers, case studies, digital PR, events) that advances Infinite Uptime's reputation as an innovation and outcomes leader.

  • Executive Engagement & Thought Leadership o Orchestrate executive events, roundtables, and speaking opportunities, cultivating a network of referenceable client CXOs and industry advocates.

o Partner with sales to co-develop enablement programs that convert targeted prospects into active champions.
• Market Intelligence & Customer Insights o Systematically map market trends, regulatory changes, and competitor plays to inform positioning, product launches, and GTM plans. o Establish closed-loop feedback with client sponsors to influence roadmap and communication priorities.

  • Performance Analytics & Budget Ownership o Define, track, and report on category-specific KPIs (brand ranking, CXO engagement, campaign ROI, sales impact), course-correcting for optimum results. o Manage category marketing budgets with a focus on efficiency and measurable outcomes.

  • Cross-Functional Leadership o lead cross-functional squads—product, digital, partnerships—to ensure alignment and acceleration of category initiatives across all markets.

Job Type: Full-time

Pay: ₹599, ₹1,928,044.52 per year

Work Location: Remote

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